TheBusinessCommandos.com

At one of my boot camps recently I was sharing one of the simplest, but best success tips from my mentor with attendees and I will share it with you in just a moment…

First of all I want to highlight where most small business owners go wrong in running their business, as there’s a major difference in the way small business owners do things compared to their bigger counter-parts.

Most small business owners try to go it alone and operate like an island, where as all successful entrepreneurs and bigger businesses surround themselves with great people who are better than they are in most cases to rapidly take the business to the next level.

Another key distinction that separates successful entrepreneurs from the herd is they understand that their personal development never ends and that the best investment they will ever make is the investment they make in their own education, which allows them to cash in on it over and over and over again.

That’s why we run http://www.TheBusinessCommandosBootCamp.com click on the link to register and use access code “Mentor” for complimentary tickets.

Now the big lesson I got from my mentor when I was starting out and wanting things to happen fast was this… He said “The fastest way to get a specific result in business or anything is to find someone who has already achieved the result you want and model them”

Totally different to what we were taught at school and totally different to how 95% of people operate. May be another reason why 95% of people have no money and are destined to remain broke unless they change now.

The crazy thing is most entrepreneurs continue slogging it out the same way everyday hoping that it will miraculously all fall in to place someday.

Ouch… Good luck with that one!

At The Business Commandos Boot Camp I share my proven formula for business success that has been responsible for building 7 figure businesses and fast profit growth as high as 504% in as little as 5 months and all of the other success stories listed on the website… Check it out for yourself and register at http://www.TheBusinessCommandosBootCamp.com Use access code “Mentor” to secure your complimentary tickets. Be quick seats are limited!!

Plus you will learn the success secrets from our carefully selected team of experts so you have all you need to make more in the next 12 months than you did in the last 12 years.

When it comes to achieving your goals at the end of this year you will have one of two things;

REASON or RESULTS

The choice is yours.

Your future is what you make it!

Aaron Parsons.

P.S. There’s still a few seats left for http://www.TheBusinessCommandosBootCamp.com use access code “Mentor” when you register to claim your complimentary tickets now.

Henry Ford was taken to court back in his day by the Washington Post for of all things being ignorant…

Ford took it all in his stride until he finally got sick of the two dollar questions being fired at him from the prosecutor and he stood up slammed his fist on the bench and said;
“Why on earth would I bother filling my head up full of useless information when on my desk I have a row of buttons that I can push anytime I require and have an expert give me the answer immediately?”

Henry Ford was a very successful person I’m sure you’d agree… Here’s the big thing; The row of buttons you and I have at our finger tips are more powerful than Henry Ford could have ever dreamed of. We have a much bigger advantage than him if armed with the right knowledge and acted upon.

There’s an army of over qualified experts all over the world ready and willing to work for you for as little as a few dollars per hour. Oh and did I mention that some of these people have multiple University degrees, they are very good at what they do.

If you require an information product, basically if you can think it and explain what you want they can make it for you.

“Be the general of the army, not a soldier in the trenches”

Before you look to outsource, first you must map your strategy so you can stop doing the two dollar an hour jobs and start focusing on where the real money is made.

Don’t fall for the head down bum up approach to business running around like a chook pecking the scraps off the ground, which is easy to get sucked into with no blueprint to follow.

To find out more and put yourself into the drivers seat to leverage this phenomenon join The Business Commandos Inner Circle at: http://www.TheBusinessCommandosInnerCircle.com

I had an interesting phone call the other day from a lady who had tried many different things and still hadn’t found the answer to financial freedom…

I went on the share some of my story with her about the 3 stages of my career and where the real results are achieved…

Stage 1: Employee

I had a job and eventually woke up that having a job SUCKED! I admitted I was a slow learner, but having a job was never going to get me to financial freedom and I found you only earn enough to keep you coming back on Monday to start the endless cycle all over again…

Stage 2: Self Employed

So I left my job and went to University where I got a business degree in entrepreneurship, thinking this was the answer. I was soon self employed in business, but the trouble was the business was running me, rather than me running the business and I essentially became a slave to my clients… Once again I found this model was not the answer! Sure I had plenty of cash, but no time to enjoy it…

Stage 3: Entrepreneur

Today I’m at the final stage living as an entrepreneur. Freedom has always been the big driver for me and to be seriously free you obviously need to have plenty of cash flowing in. The beauty of being an entrepreneur is you get to enjoy the best of both worlds, spare time, like some days I spend playing with my little girl. And you have BIG paydays so the rewards are there for your smart work. Sure I’m biased, but this is the only place to be and this is where you can Make More In The Next 12 Months Than You Did In The Last 12 Years.

At: http://www.thebusinesscommandosbootcamp.com coming up, I will share with you how to make this year your best year ever and how you can Make More In The Next 12 Months Than You Did In The Last 12 Years.

Miss your mums lamb roast if you must, but don’t miss this…

We have people coming from all over Australia and Internationally providing priceless networking opportunities and a quality network you must be apart of.

Click Here to reserve your place now. We only have room for 200 people and the doors will close soon.

The Future Is What You Make It!

Yours in success,

Aaron Parsons.

P.S. This is your chance to break the shackles once and for all with an accelerated entrepreneur education for life from our dream team Aussie and International line-up.

Secure your seat now at:

http://www.thebusinesscommandosbootcamp.com

1. Stake your claim…

The marketing matrix pictured below is the foundations for marketing;

It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on just praying they may hit a target. What a waste of m~oney!! Think of each of those arrows as a dollar. They’re just throwing out money everywhere, a totally ineffective strategy. So get clear on who you’re talking to, your target market.

Then you need to craft your message so you enter the conversation that your prospect is already having with themselves in their own mind. So you find out what your target markets life is like each day? Because if you’re targeting corporate CEOs, you’re going to talk to them a little bit different maybe than if you’re targeting mums at home, working a home business and looking after a couple of kids or whatever it may be. So you need to be crystal clear on what specifically they want. Your message is all about having an attractive hook that appeals to them. Otherwise you won’t get them into your web. (more…)

There are many success secrets to growing a profitable business and achieving more with less is a major one.

If there is one BIG thing that I’ve noticed separates the most successful entrepreneurs all over the world and everyone else is the high value they place on their time… And they’re always prepared to exchange money for time, as once time is used you can’t ever get it back, where as with money it is quite easy to get back when you know how.

All of us have the same number of hours in the day, yet some achieve so much more than others… Most people think if they are busy they must be achieving something and unfortunately for them there is a BIG difference between being busy and being effective…

The truth of the matter is you don’t necessarily have to be busy to be highly productive and achieve massive results.

Here’s the 6 keys for massive execution to get more from your minutes… (more…)

Doing Everything Yourself…

An ongoing challenge I see with business owners and entrepreneurs is that their businesses have stopped growing because they are not making enough time to work ON it!

Too many fall into this deadly trap trying to do too much themselves and finished up being so busy running their business that they’re not working ON their business. Essentially working flat out and getting nowhere!!

Are You Spending All Your Time on the Trivial Stuff?

Let’s face it, you generally wear a lot of hats when you own your own business, however you don’t have to wear them all yourself. Most business owners who are struggling to keep their head above water have fallen into the doing everything themselves trap, event he tasks that they know they’re not good at… Sounds crazy doesn’t it?

Those who continue in this doom loop end up like a person stuck out in the middle of the ocean continually treading water until they eventually get tired, sink and drown.

Pretty soon the passion they had when they started their business rapidly disappears and their desire drowns in a flood of behind-the-scenes work. Eventually they wake up one morning feeling burnt out with a negative mindset and stuck in a massive rut.

I am speaking from experience here, as I fell into the ‘do it all myself’ trap myself and it was not a pleasant place to be ‘stuck’ in at all. And you know I hear quite often in society you are told that you must work hard… Why? Is it because everyone else is stuck in a doom loop?

I certainly learned the hard way that it’s not necessarily about working hard, but more about working SMART! In fact if you find yourself working hard you’re likely to be doing something wrong. After all we are all on this planet for only a limited time, so doesn’t it make sense to enjoy our time here. It all starts with working smarter and here’s where it begins…

Thank god I found out about virtual assistants (VA’s). A virtual assistant is a free lancer who takes care of all that “busy work” for you. And because virtual assistants work independently themselves, they work on demand when you need them and save you the costs of hiring someone full-time.

Thanks to technology your virtual assistant can live down the road from you or on the other side of the planet… It’s up to you. (For more on outsourcing, grab yourself a copy of my Ultimate Outsourcing Manuscript at www.TheBusinessCommandos.com )

Moving forward, before you dive in to any task in your business STOP, and ask yourself “Is this the best possible use of my time?” If not outsource it to your virtual assistant.

For the next week, keep a journal of all your activities and sit down and review it at the end of the week. Identify which activities you really need to do and which you can delegate.

Your virtual assistant will both save you and make you a fortune as your valuable time gets freed up to work on the higher value tasks like marketing, innovating and growing your business.

You will get back to thinking big and quickly regain your creative energy you had when you first started your business in next to no time at all.

Take massive action now and get your life back!

Yours in success,

Aaron Parsons.

P.S. If you haven’t joined www.BusinessGrowthGuru.com yet, head over and check it out now whilst all of the awesome bonuses are still available. And don’t forget to tell all of your friends!

I’m sure you would have heard the popular Henry Ford quote “Whether you think you can or think you can’t, you’re right!”

That’s the power of the human mind and providing we put ourselves in the right environment (peer group) and continue taking in the right positive fuel (information), then all of our wildest dreams can come true.

“Whatever the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

Things aren’t always going to be rosy, quite often when the chips are down it’s just a matter of changing our mindset and focusing on everything we have in life, like all of your assets, including the basics like knowing to read and add up or whatever it is for you and most importantly being grateful for all of the good things in your life like; family, friends, etc.

There are countless examples of people coming to this country with almost nothing and not knowing the English language, that have gone on to make huge successes of themselves.

As long as we maintain an absolute positive can do mindset, all of the help we need is readily available today. Take Henry Ford for instance, he didn’t have a high level of education or know all of the answers, so he built a team of professional advisors who did. The rest is history…

Today it has never been easier to access everything you need, thanks to modern technology. It’s just a matter of getting crystal clear on what you want and stay focused.

“What You Focus On Is What You Get” - Aaron Parsons

Too many people start running a business and end up with the business running them as most businesses are operated via the business in a biscuit tin model. This is where the owner is just so busy just doing it, doing it and doing it with their head down and bum up with the belief that as long as they are busy they must be doing Ok, right….WRONG!

For the vast majority of businesses today that are still operating via this prehistoric business mentality, their businesses are treading water at best, but mostly dying a slow and unprofitable death.

This is because these type of business owners are busy working on the tactics side of the business. Inside the business biscuit tin, just going around and around and around, working on the lower value tasks that make minimal impact on the business that juniors could do, so the only way for them to improve the businesses profitability is to work faster. An extremely slow and ineffective strategy.

On the flip side Entrepreneurs step outside the biscuit tin and go to work on the strategy side of the business focusing on the higher value tasks that make the big difference. They identify the most profitable areas of their business and ensure they spend the majority of their time working on these areas to accelerate business profits.

The smartest way to Fast-Track your business success or anything for that matter is to follow a proven recipe, as the mistakes have already been made. So it makes good sense to follow a proven system or learn from someone with proven results.

It’s not a good idea to reinvent the wheel and be a pioneer. Remember what happened to the pioneers, they came home full of arrows.

To read more visit: www.BusinessGrowthGuru.com and claim your free copy of my book: “How To Make A Million Dollars In Your Business In The Next 3 Years Or Less”

1. Big Promise Headline

The headline of your sales copy is the most important part because if you don’t catch the prospects attention with your headline they will not read any further. So first you must craft a compelling headline that grabs people’s attention. Ideally your headline may be a benefit filled headline that spells out specifically why people want to read this now. Put the necessary time in to create a strong headline as it is considered that 80% of the power of your sales copy comes from the headline.

2. Paint the Positive Picture

Spell out to the reader how much better their life will be when they invest in your product. This is your chance to enter the conversation they are already having with themselves by talking about how things are usually done by the majority of people who continue to struggle and present your product as what the future can be like when they own your product that will give them more money, more time with family, less stress, bragging rights or whatever it is that your product can do and what your market actually want. Talk in their terms using the word you throughout your copy and filling it with benefits for the reader. It’s all about getting them to imagine how good things will be when they own your product.

3. Uniqueness

This is where you explain how your product is unique and different. People love rarity so you need to point out to them how unique your product is compared to what else is available in the marketplace. If your product isn’t unique at the moment, then you need to get creative and make it unique so it can’t be compared to competitors. This is where your USP (Unique Selling Proposition) comes into play, which highlights why people should do business with you as opposed to your competitors.

4. Benefit Filled Bullet Points

You need to include an extensive list of bullet points that highlight the benefits for the prospect in investing in your product. When you have a long list of bullets it’s best to bold every second bullet point to make it easier on the eye to read and generally try to break the bullet points up into groups of 7 rather than a very long list. The easier you can make the copy on the eye to read and flow the more likely you will get the person to read the complete sales letter or advertisement.

Put yourself in the prospects shoes to think about what they really want. For example people who are buying a drill, don’t really want a drill they want a hole.

The other important point to note here with regard to bullets is one of the main reasons you want to have an extensive list of bullets is that different benefits will appeal to different people and the more benefits you have listed the more likely you are to hit a hot button with more people, which broadens your market and increases your chances of getting the sale.

5. Outrageous Offer

From the outset I stated the most important part of sales copy is the headline, well not far behind the headline is the offer. The offer is absolutely crucial. You must have an irresistible offer for people to buy NOW! The offer needs to be a ‘no-brainer’ to make your prospects want to pull their wallet out on the spot and buy now. You may offer a free 30 minute consult valued at $297 when people invest in your offering now or they may receive some killer bonuses valued at $797 or whatever you decide. Just ensure it is so irresistible that they must have your product right now. Our online coaching membership site www.BusinessGrowthGuru.com is a good example as business owners and entrepreneurs can own a membership for less than the cost of a cup of coffee per day, plus they receive thousands of dollars worth of killer bonuses and they’re protected by a 12 month Double Money Back Guarantee, that states if they haven’t made at least 10 times their investment from applying the Business Growth Guru strategies, I will personally cut them a cheque for double their money back for wasting their time.

Be bold when you’re creating your irresistible offer, if you’re offering a boring me too type of offer that everyone advertises, you will get the same dismal results. So invest your time and money if need be to get some assistance and develop an outrageous offer people can’t refuse.

6. Proof

So now you’ve made all of these promises and explained how good your product is and what it can do for the prospect, well now it’s time to prove it! You need to present the reader with evidence that you’re a credible person to deliver on what you’ve promised with your bio revealing your background, past success and why they should listen to you. Include a long list of testimonials from past satisfied clients that have achieved great results with your product and case studies work well also of past successes. Just remember the market place is already saturated with marketing materials so you need to prove that you are the real deal. You will want to include at least one or more bullet proof guarantees to remove the risk for people in doing business with you. If you aren’t confident to guarantee what you’re doing, maybe you should be doing something else. At a minimum you should have a 100% guarantee for a set period of time spelling out to your clients that they can essentially try your product risk free and if it doesn’t do exactly what you said it would do for them you will give them their money back.

7. Call-To-Action…

Last but definitely not least is your call to action. You need to finish your copy off strongly, spelling out exactly what the reader must do next to take advantage of this amazing offer. You may finish with something like; to take advantage of this limited time life changing offer that will eliminate your money problems forever then click here right now. Do it right now because if you’re one of the first 27 people you will also receive the killer bonus package valued at $497. When they’re gone, they’re gone. Do it now and get Instant access before you let another life changing opportunity pass you by.

Just remember that you’ve put a lot of hard work into your sales copy and you need to finish off strongly to get the sale.