TheBusinessCommandos.com

The most valuable asset any business has, whether it be an online business or offline business is a database of people who are interested in what you have…

In fact it is really a database of people who you have developed a good relationship with who are interested in what you have to say and offer.

Building your database is an ongoing daily task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy.

A good point to keep in mind when building your database is that each time you get a new addition to your database it is future income, now I’m not saying that you will sell to everyone that enters your database, however you will obviously sell to a percentage of your database.
So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with someone traditional offline business examples;

A good one for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to gain more attention. This allows you to capture peoples details so you can stay in contact with them to build the relationship and send out special offers to generate more business.

Here’s an example from a café business I worked with;

Everyone who entered the café was invited to enter the draw to win a free lunch, which created street talk “Who said there’s no FREE lunches?” and was an effective marketing strategy in itself generating more clients.

With the details that were captured was the clients birthday, then every year just before their birthday we sent them an invite to come in for their free birthday cake that we had made specially for them. Now the key here was that how many people celebrate their birthday by themselves?

Yes these people would bring all of their friends and family, which sky rocketed the cafes sales… Then the café would also capture all of the extra peoples details and the whole thing just ‘Snowballed’ BIG time.

See how simple it can be to massively increase your sales - simple strategy, BIG results!! And a great example of the benefits in building your database.

For an online business you can simply use an auto-responder on your website to capture prospects details. To get a great cost effective auto-responder system go to www.autowebbusiness.com

Generally you will offer a free report, book or audio in exchange for your prospects details. The information that you are giving them should be good quality information to help them get what they want, as this is the first step of the relationship building process and if you help them get what they want then the law of reciprocity comes into play and most people will want to repay the favor.

The beauty of an auto-responders is that you can have it all set-up automatic, so that as soon as they enter their details the they will receive their FREE gift and also receive messages from you, even if it is just once per week with helpful information for them, which allows you to build the relationship and to ensure that you are there when they are ready to buy.

These messages can be all pre-written and entered into your auto-responder. Remember most people won’t be ready to buy on first contact and auto-responders are a great way to stay in touch without any extra investment of your time.

For an example of the auto-responder process just enter your details and claim your FREE gift we offer here on our website.

Auto-responders give you great leverage, do it once and get paid forever!

Too many people start running a business and end up with the business running them as most businesses are operated via the business in a biscuit tin model. This is where the owner is just so busy just doing it, doing it and doing it with their head down and bum up with the belief that as long as they are busy they must be doing Ok, right….WRONG!

For the vast majority of businesses today that are still operating via this prehistoric business mentality, their businesses are treading water at best, but mostly dying a slow and unprofitable death.

This is because these type of business owners are busy working on the tactics side of the business. Inside the business biscuit tin, just going around and around and around, working on the lower value tasks that make minimal impact on the business that juniors could do, so the only way for them to improve the businesses profitability is to work faster. An extremely slow and ineffective strategy.

On the flip side Entrepreneurs step outside the biscuit tin and go to work on the strategy side of the business focusing on the higher value tasks that make the big difference. They identify the most profitable areas of their business and ensure they spend the majority of their time working on these areas to accelerate business profits.

The smartest way to Fast-Track your business success or anything for that matter is to follow a proven recipe, as the mistakes have already been made. So it makes good sense to follow a proven system or learn from someone with proven results.

It’s not a good idea to reinvent the wheel and be a pioneer. Remember what happened to the pioneers, they came home full of arrows.

To read more visit: www.BusinessGrowthGuru.com and claim your free copy of my book: “How To Make A Million Dollars In Your Business In The Next 3 Years Or Less”