TheBusinessCommandos.com

A Press Release About Us You May Be Interested In…

International award winning entrepreneur Aaron Parsons is gearing up for a major assault on Australia and New Zealand with a series of powerful workshops that will arm attendees with the secret weapons they need to rapidly grow their business and personal wealth.

Aaron, a successful entrepreneur with more than 20 years of business experience and a former member of Australia’s elite Special Forces, will be running six free two-hour Cashflow Commando workshops in October as part of his new book launch, starting in Adelaide on Tuesday, October 13.

“The Cashflow Commando workshops are intensive and aimed at small business owners and entrepreneurs - people who are serious about building their business, whether it be online or offline, and creating wealth to live the lifestyle they choose,” says Aaron.

“A lot of business owners are not taking the right approach, and because of that they’re in a position of weakness and at the mercy of somebody else or the economy for their future.

“A smarter way is to arm yourself with a Cashflow Commando education for life, so that you’re in total control.”

Workshop attendees will learn:

• The power secrets to get everything you want, faster than you ever thought possible.
• The Number 1 reason why 95% of business owners and entrepreneurs fail and will continue to struggle if they continue down the same path.
• How to build a profitable lead generation system to attract more business than you can handle.
• How to make money while you sleep with the internet.
• The three simple steps to grow your business profits by 61.75% within the next 30 days
• How to build a wildly successful offline or online business that works without you to live your dream lifestyle now, not some distant date in the future.

Aaron, who later this year will be launching his new book entitled “Cashflow Commando: How To Escape The 9 To 5 Prison Camp And Join The New Rich”, says the workshops will focus on the three keys to win in business today.

“Some of the components covered include, navigating from where you are now to where you want to be, exploding your profits with the ultimate cash flow formula and staying two steps ahead of the pack so that you’re constantly evolving and moving forward. In addition, the workshops are about optimisation, using the systems you’ve already put in place to get the maximum benefit out of the least effort.

“These events are about bringing the commando principles into business,” Aaron says. “If you continue operating like everyone else you’re effectively like a chicken, picking the scraps off the ground. Successful entrepreneurs apply the Henry Ford principle, sitting in the driver’s seat and pulling the levers so you’re in total control of your business. That’s the key for complete personal and financial freedom, so you don’t get sucked into the business and become a slave.”

The Cashflow Commando workshops will also be held in Perth (October 14^th), Melbourne (October 15^th), Brisbane (October 20^th), Sydney (October 21^st) and Auckland (October 22^nd).

To register, or for more information, go to www.CashflowCommando.com
(use promo code “Blog” to secure your FREE ticket)

1. Stake your claim…

The marketing matrix pictured below is the foundations for marketing;

It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on just praying they may hit a target. What a waste of m~oney!! Think of each of those arrows as a dollar. They’re just throwing out money everywhere, a totally ineffective strategy. So get clear on who you’re talking to, your target market.

Then you need to craft your message so you enter the conversation that your prospect is already having with themselves in their own mind. So you find out what your target markets life is like each day? Because if you’re targeting corporate CEOs, you’re going to talk to them a little bit different maybe than if you’re targeting mums at home, working a home business and looking after a couple of kids or whatever it may be. So you need to be crystal clear on what specifically they want. Your message is all about having an attractive hook that appeals to them. Otherwise you won’t get them into your web. (more…)

The harsh reality is that we live in a nation of cynics and justifiably so when you look at the facts. People have been lied to and cheated too many times.

Bill Clinton the former president of The United States, blatantly lied to the people who voted him into office and entrusted him to lead them.

In Australia a lot of people link the word entrepreneur to Alan Bond, etc.

The list of reasons why people are so skeptical today is long, which brings us to the all important point of PROOF!

You must back up everything you say with proof that what you say is true. People will be thinking why should they believe you and it is up to you to back up every statement you make with an abundance of PROOF!

You can do this with any of the following; (more…)

In business having a database of clients that you’ve built a good relationship with is one of the most valuable assets any business can have. As a lot of online marketers say, “The money is in the list!”

If you want proof of the value that’s in a database, I’m sure you can remember just a few years back when Google purchased Youtube for $1.6 Billion, and Youtube hadn’t made a profit at that stage.

Building your database is an ongoing task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy. A good point to keep in mind when building your database is that each time you get a new addition to your database it is future profits, now I’m not saying that you will sell to everyone that enters your database, how ever you will obviously sell to a percentage of your database. So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with some traditional offline business examples;
The most popular for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to more attention. This allows you to capture peoples details so you can stay in contact with them and send out special offers to generate more business.

Here’s an example from a café business I worked with; (more…)

When it comes to direct response mail, a pretty postcard or an
attractive envelope may look good, but it alone is not going to
persuade anyone to buy from you.
It’s important that the message contained in the letter or on the
postcard is just as attractive as the cover itself.

That said, think big. You want a big idea for your direct response
mailer. What’s the point behind what you’re sending? Is it to
introduce your product? Give a special price? Highlight your unique
guarantee? Drive traffic to your website?

Your postcard or letter should contain an idea that makes
customers think to themselves, “WOW, I have to do that right now!”
Remember, direct response marketing is all about giving people a way
to take action right away. However, you alone are responsible for
giving them the reason that makes them want to take action.

Without your big idea, you’ve spent possibly thousands of dollars on a
pretty design and attractive packaging. Most businesses don’t have that
kind of money to waste.

Remember the higher the response you get from your marketing, the more
profits you can re-invest to grow faster or support a better lifestyle.
And it all starts with you getting their ATTENTION!!

1. Big Promise Headline

The headline of your sales copy is the most important part because if you don’t catch the prospects attention with your headline they will not read any further. So first you must craft a compelling headline that grabs people’s attention. Ideally your headline may be a benefit filled headline that spells out specifically why people want to read this now. Put the necessary time in to create a strong headline as it is considered that 80% of the power of your sales copy comes from the headline.

2. Paint the Positive Picture

Spell out to the reader how much better their life will be when they invest in your product. This is your chance to enter the conversation they are already having with themselves by talking about how things are usually done by the majority of people who continue to struggle and present your product as what the future can be like when they own your product that will give them more money, more time with family, less stress, bragging rights or whatever it is that your product can do and what your market actually want. Talk in their terms using the word you throughout your copy and filling it with benefits for the reader. It’s all about getting them to imagine how good things will be when they own your product.

3. Uniqueness

This is where you explain how your product is unique and different. People love rarity so you need to point out to them how unique your product is compared to what else is available in the marketplace. If your product isn’t unique at the moment, then you need to get creative and make it unique so it can’t be compared to competitors. This is where your USP (Unique Selling Proposition) comes into play, which highlights why people should do business with you as opposed to your competitors.

4. Benefit Filled Bullet Points

You need to include an extensive list of bullet points that highlight the benefits for the prospect in investing in your product. When you have a long list of bullets it’s best to bold every second bullet point to make it easier on the eye to read and generally try to break the bullet points up into groups of 7 rather than a very long list. The easier you can make the copy on the eye to read and flow the more likely you will get the person to read the complete sales letter or advertisement.

Put yourself in the prospects shoes to think about what they really want. For example people who are buying a drill, don’t really want a drill they want a hole.

The other important point to note here with regard to bullets is one of the main reasons you want to have an extensive list of bullets is that different benefits will appeal to different people and the more benefits you have listed the more likely you are to hit a hot button with more people, which broadens your market and increases your chances of getting the sale.

5. Outrageous Offer

From the outset I stated the most important part of sales copy is the headline, well not far behind the headline is the offer. The offer is absolutely crucial. You must have an irresistible offer for people to buy NOW! The offer needs to be a ‘no-brainer’ to make your prospects want to pull their wallet out on the spot and buy now. You may offer a free 30 minute consult valued at $297 when people invest in your offering now or they may receive some killer bonuses valued at $797 or whatever you decide. Just ensure it is so irresistible that they must have your product right now. Our online coaching membership site www.BusinessGrowthGuru.com is a good example as business owners and entrepreneurs can own a membership for less than the cost of a cup of coffee per day, plus they receive thousands of dollars worth of killer bonuses and they’re protected by a 12 month Double Money Back Guarantee, that states if they haven’t made at least 10 times their investment from applying the Business Growth Guru strategies, I will personally cut them a cheque for double their money back for wasting their time.

Be bold when you’re creating your irresistible offer, if you’re offering a boring me too type of offer that everyone advertises, you will get the same dismal results. So invest your time and money if need be to get some assistance and develop an outrageous offer people can’t refuse.

6. Proof

So now you’ve made all of these promises and explained how good your product is and what it can do for the prospect, well now it’s time to prove it! You need to present the reader with evidence that you’re a credible person to deliver on what you’ve promised with your bio revealing your background, past success and why they should listen to you. Include a long list of testimonials from past satisfied clients that have achieved great results with your product and case studies work well also of past successes. Just remember the market place is already saturated with marketing materials so you need to prove that you are the real deal. You will want to include at least one or more bullet proof guarantees to remove the risk for people in doing business with you. If you aren’t confident to guarantee what you’re doing, maybe you should be doing something else. At a minimum you should have a 100% guarantee for a set period of time spelling out to your clients that they can essentially try your product risk free and if it doesn’t do exactly what you said it would do for them you will give them their money back.

7. Call-To-Action…

Last but definitely not least is your call to action. You need to finish your copy off strongly, spelling out exactly what the reader must do next to take advantage of this amazing offer. You may finish with something like; to take advantage of this limited time life changing offer that will eliminate your money problems forever then click here right now. Do it right now because if you’re one of the first 27 people you will also receive the killer bonus package valued at $497. When they’re gone, they’re gone. Do it now and get Instant access before you let another life changing opportunity pass you by.

Just remember that you’ve put a lot of hard work into your sales copy and you need to finish off strongly to get the sale.