ATTENTION… The New Currency
Tuesday, August 5th, 2008The enemy of the entrepreneur is clutter, we are all bombarded by marketing material everyday, don’t quote me on it, but I believe the number is around 4,000 messages per day we’re exposed to.
Attention is what everyone is fighting for today. Your job as an entrepreneur is to attract the Attention of your market place to Stop them in their tracks and take notice of what you have to offer.
Some of the basics includes your USP, what makes you unique in your market and with your marketing pieces your Attention grabbing headline. Depending how far you want to go and how bold you want to be, you could pull stand out stunts like the great Richard Branson, they certainly get everyone’s attention.
Maybe you have some stand out achievements to display or you’ve partnered with celebrities that your market place respect or speaking from the platform is a great media for gaining the attention of your audience.
Crazy guarantees, stand out track records and even authoring your own book are all effective attention grabbers.
Attention is the new currency, in Japan they have vending machines where you can get free drinks or snacks just for watching some advertisements. So the advertisers are paying for your attention
A good strategy in direct mail is to use Lumpy Mail to get your prospects attention, which is covered in detail in my ATTENTION Marketing Program, which will be released for the first time very soon, so stay tuned.
Don’t fall for the plain vanilla, ‘me-too’ strategy, focus on what you can do to stand out and own the Attention of your audience.
Yours in success,
Aaron Parsons
