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Viral marketing is an extremely effective internet marketing strategy. It’s called viral because it spreads like a virus. With the each new person it comes into contact with being a host and on it goes from there.

It works pretty simple, you tell 2 people, then they tell 2 people and so on until it gets out of control.

It doesn’t take many levels to result in exponential growth for those who employ this powerful strategy. The example below demonstrates the results with each person telling 4 people and what happens after just twelve levels;

1. You - 1
2. Your Friends - 4
3. Their Friends - 16
4. And on it goes… 64
5. 256
6. 1,024
7. 4,096
8. 16,384
9. 65,536
10. 262,144
11. 1,048,576
12. 4,194,304

Note the compounding effect that takes place towards the end.

To send your product viral it must have the ‘WOW’ factor that creates street talk and gets people talking about it. It must offer outstanding value and you will need to offer an incentive for people to want to share it. It must be useful to people to make it spread.

Submitting articles to article directories is a viral strategy, which involves you supplying some good quality content – usually around 1 page in length and submit it to directories like www.ezinearticles.com or www.articlemarketer.com and at the bottom of your article will be the author box with your details so those who like what they read can find you at your website. Some of your articles will get picked by ezine publishers too, which helps them spread.

Don’t expect overnight results when submitting articles, it’s like planting lawn seed, the grass doesn’t grow straight away. You plant the seeds today to reap the rewards in the future and the beauty of the internet is you will continue to get a trickle of business years down the road as your article continues floating around in cyber-space.