TheBusinessCommandos.com

In business having a database of clients that you’ve built a good relationship with is one of the most valuable assets any business can have. As a lot of online marketers say, “The money is in the list!”

If you want proof of the value that’s in a database, I’m sure you can remember just a few years back when Google purchased Youtube for $1.6 Billion, and Youtube hadn’t made a profit at that stage.

Building your database is an ongoing task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy. A good point to keep in mind when building your database is that each time you get a new addition to your database it is future profits, now I’m not saying that you will sell to everyone that enters your database, how ever you will obviously sell to a percentage of your database. So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with some traditional offline business examples;
The most popular for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to more attention. This allows you to capture peoples details so you can stay in contact with them and send out special offers to generate more business.

Here’s an example from a café business I worked with; (more…)