Give Them a Reason…
Wednesday, July 30th, 2008When it comes to direct response mail, a pretty postcard or an
attractive envelope may look good, but it alone is not going to
persuade anyone to buy from you.
It’s important that the message contained in the letter or on the
postcard is just as attractive as the cover itself.
That said, think big. You want a big idea for your direct response
mailer. What’s the point behind what you’re sending? Is it to
introduce your product? Give a special price? Highlight your unique
guarantee? Drive traffic to your website?
Your postcard or letter should contain an idea that makes
customers think to themselves, “WOW, I have to do that right now!”
Remember, direct response marketing is all about giving people a way
to take action right away. However, you alone are responsible for
giving them the reason that makes them want to take action.
Without your big idea, you’ve spent possibly thousands of dollars on a
pretty design and attractive packaging. Most businesses don’t have that
kind of money to waste.
Remember the higher the response you get from your marketing, the more
profits you can re-invest to grow faster or support a better lifestyle.
And it all starts with you getting their ATTENTION!!
