TheBusinessCommandos.com

Today we’re going to look at a major key to business success that very few businesses truly understand the power of, which is why don’t put much thought into.

The best business leaders totally embrace this, which results in them playing the game of business at a far superior level to everyone else.

My mentor shared this lesson with me in the early days and the truth is I never understood the significance of it at first and once again it revolves around doing things 180 degrees different to the vast majority. What we are talking about is… WHY.

What do most business owners focus on when starting a business?

In 95% of cases it is WHAT they do or HOW they do it… And that’s the message they communicate to their market place.

Where as the successful 5% minority start with WHY, they communicate their reason why to their market place. As leadership guru Simon Sinek from the US says – “people don’t buy what you do, they buy why you do it!”

Starting with why sure isn’t going to win everyone, but that’s a good thing. You don’t want everyone, you just want to attract those who believe what you believe. This is a total game changer… When you work with those who believe what you believe, they are easier to deal with, trust is established must faster and it is a true win-win with both of you heading in the same direction.

For example, why is Apple so successful? After all it’s just a computer company isn’t it? Apple doesn’t tell the market place WHAT it does – sell computers. Apple tells the market place WHY they do it or what they believe, Apple say; “We believe in challenging the status quo, we believe in thinking differently.”

And everything they do and take to the market place supports their WHY or vision or the reason they exist, depending on what language you want to use.

Apple have attracted a cult following, people will line up all night to get the latest innovation like with the IPod, IPhone, IPad, etc, etc… Apple have raving fans is a BIG way. Just think about the way Apple customers rave about their latest Apple gadget everywhere they go… That doesn’t happen with IBM.

There are so many benefits with clearly communicating your WHY, not only does it attract the ideal customers for you, but also the ideal team members to continue driving your business growth.

Virgin are another awesome example… Virgin have created a fun culture where people are happy to work for them even though they can get paid more working somewhere else. Virgin go into market places where a big player is taking advantage of the consumer and Virgin present themselves as the people’s hero – giving a great value for money option.

Virgin have a culture that people want to be a part of, internally as team members and externally as customers… They certainly don’t attract everyone, but they attract those who believe what they believe.

There’s another way in communicating what we’re talking about here and that is; “Create a cause, not just a business!” People achieve amazing things when working for a cause they truly believe in.

If you’ve spent time with me at one of my events you will already know how I emphasize the importance of tapping into a much bigger purpose than yourself. Most people focus on themselves when starting out, which is the weakest driver of all.

When you focus on a cause much bigger than you, that is when the magic happens. I’ve seen it time and time again in business and in the Special Forces, we are all capable of achieving amazingly great things when you tap into our reason WHY.

And here’s the cool thing with your WHY… You can’t fake it!

One of my mentor’s Paul Dunn helps me with being a better communicator and Paul taught me that most people communicate from the head, where as the best communicators come from the heart. As he says “You’ve got to shift from head to heart”

Telling people WHAT you do is coming from your HEAD.

Sharing your WHY with people is coming from your HEART.

When you find your WHY, it is infectious and has a magical effect on you and your team in pushing forward to serve your market place. This is a core focus in our all new business by design program and a key component to your strategic GAP MAP.

So what’s your reason WHY?

Start with your reason why and you will attract the right people to help you with the how and what and most importantly, you will attract the right customers for you.

In rapping up here’s our reason why, The Business Commandos exist to; “Challenge People to go Against The Grain to Join the Elite Entrepreneur Minority”

I find it amazing how fast a lot of people are jumping on the recession band wagon. A business owner just the other day was sharing with me how tough things were and how it was going to get worse and on and on…
When he asked me how I’m finding it at the moment, I didn’t want to tell him that business is booming for us, so I tamed it down and shared with him that if he wasn’t getting his desired results maybe he should try doing things a little different…
He snapped, I don’t care what anyone says there’s nothing you can do to make someone walk through that door. I felt sorry for this person, but until he’s prepared to remove the blinkers and have an open mind, he’s un-coachable.
On the flip side I hope you can see why I keep going on about the massive opportunity’s out there in the market place for those who invest in themselves first, learn how to play the game of business and the world is your oyster!!

Here’s a great example about a shoe salesman focusing on opportunity … (more…)

It’s all in your head.

Every person on the planet has a part of their brain that acts as a centre of arousal and motivation.

This powerful part of your brain is called your reticular activating system (RAS) and it works by filtering the barrage of information supplied by all your senses and passing on only what is believed to be the important stuff.

The great news for you and all of us is that it can be trained…

In just the same way that you can hear your name spoken in a crowded, noisy room, you can train your RAS to be receptive to whatever you choose. Good or bad, failure or success. (more…)

I’m sure you would have heard the popular Henry Ford quote “Whether you think you can or think you can’t, you’re right!”

That’s the power of the human mind and providing we put ourselves in the right environment (peer group) and continue taking in the right positive fuel (information), then all of our wildest dreams can come true.

“Whatever the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

Things aren’t always going to be rosy, quite often when the chips are down it’s just a matter of changing our mindset and focusing on everything we have in life, like all of your assets, including the basics like knowing to read and add up or whatever it is for you and most importantly being grateful for all of the good things in your life like; family, friends, etc.

There are countless examples of people coming to this country with almost nothing and not knowing the English language, that have gone on to make huge successes of themselves.

As long as we maintain an absolute positive can do mindset, all of the help we need is readily available today. Take Henry Ford for instance, he didn’t have a high level of education or know all of the answers, so he built a team of professional advisors who did. The rest is history…

Today it has never been easier to access everything you need, thanks to modern technology. It’s just a matter of getting crystal clear on what you want and stay focused.

“What You Focus On Is What You Get” - Aaron Parsons