TheBusinessCommandos.com

Today we’re going to look at a major key to business success that very few businesses truly understand the power of, which is why don’t put much thought into.

The best business leaders totally embrace this, which results in them playing the game of business at a far superior level to everyone else.

My mentor shared this lesson with me in the early days and the truth is I never understood the significance of it at first and once again it revolves around doing things 180 degrees different to the vast majority. What we are talking about is… WHY.

What do most business owners focus on when starting a business?

In 95% of cases it is WHAT they do or HOW they do it… And that’s the message they communicate to their market place.

Where as the successful 5% minority start with WHY, they communicate their reason why to their market place. As leadership guru Simon Sinek from the US says – “people don’t buy what you do, they buy why you do it!”

Starting with why sure isn’t going to win everyone, but that’s a good thing. You don’t want everyone, you just want to attract those who believe what you believe. This is a total game changer… When you work with those who believe what you believe, they are easier to deal with, trust is established must faster and it is a true win-win with both of you heading in the same direction.

For example, why is Apple so successful? After all it’s just a computer company isn’t it? Apple doesn’t tell the market place WHAT it does – sell computers. Apple tells the market place WHY they do it or what they believe, Apple say; “We believe in challenging the status quo, we believe in thinking differently.”

And everything they do and take to the market place supports their WHY or vision or the reason they exist, depending on what language you want to use.

Apple have attracted a cult following, people will line up all night to get the latest innovation like with the IPod, IPhone, IPad, etc, etc… Apple have raving fans is a BIG way. Just think about the way Apple customers rave about their latest Apple gadget everywhere they go… That doesn’t happen with IBM.

There are so many benefits with clearly communicating your WHY, not only does it attract the ideal customers for you, but also the ideal team members to continue driving your business growth.

Virgin are another awesome example… Virgin have created a fun culture where people are happy to work for them even though they can get paid more working somewhere else. Virgin go into market places where a big player is taking advantage of the consumer and Virgin present themselves as the people’s hero – giving a great value for money option.

Virgin have a culture that people want to be a part of, internally as team members and externally as customers… They certainly don’t attract everyone, but they attract those who believe what they believe.

There’s another way in communicating what we’re talking about here and that is; “Create a cause, not just a business!” People achieve amazing things when working for a cause they truly believe in.

If you’ve spent time with me at one of my events you will already know how I emphasize the importance of tapping into a much bigger purpose than yourself. Most people focus on themselves when starting out, which is the weakest driver of all.

When you focus on a cause much bigger than you, that is when the magic happens. I’ve seen it time and time again in business and in the Special Forces, we are all capable of achieving amazingly great things when you tap into our reason WHY.

And here’s the cool thing with your WHY… You can’t fake it!

One of my mentor’s Paul Dunn helps me with being a better communicator and Paul taught me that most people communicate from the head, where as the best communicators come from the heart. As he says “You’ve got to shift from head to heart”

Telling people WHAT you do is coming from your HEAD.

Sharing your WHY with people is coming from your HEART.

When you find your WHY, it is infectious and has a magical effect on you and your team in pushing forward to serve your market place. This is a core focus in our all new business by design program and a key component to your strategic GAP MAP.

So what’s your reason WHY?

Start with your reason why and you will attract the right people to help you with the how and what and most importantly, you will attract the right customers for you.

In rapping up here’s our reason why, The Business Commandos exist to; “Challenge People to go Against The Grain to Join the Elite Entrepreneur Minority”

To be successful in business or anything for that matter comes down to 2 critical factors;

Potential and Performance

Constant training and personal development is an essential for anyone serious about being successful, however as important as it is to continually increase your skill set, it only gives you the first critical component of success - Potential.

Your potential is what you are capable of achieving with your current knowledge and skills when you are operating at peak performance.

Performance is where most people fall down. There is no doubt about the importance of loading up with more knowledge to give you more potential, but unfortunately for most people they caught up in the never ending doom loop of chasing more and more knowledge without focusing on their performance.

If you’ve attended a lot of seminars and trainings before and haven’t improved your results, performance is the issue. Performance is where the rubber meets the road and while it’s all about taking massive action, the crucial component left out of most trainings is you must take the right action.

I see this common mistake too many times with entrepreneurs, they are working flat out with their head down and bum up, with the false belief that as long as they are busy they must be making progress, right? WRONG!!

Most entrepreneurs waste their days away working on the trivial $2 an hour tasks instead of the $1,000 an hour tasks.

Every successful person understands the importance of ongoing personal development to stay ahead of the pack… The missing piece of the puzzle for most people is fulfilling their potential and how they can overcome bottlenecks and barriers when they present themselves so they can operate unrestricted at full throttle where performance meets potential.

In my time training as a Commando in the Special Forces it was the same combination, where we constantly trained to further develop our skill set to give us an edge over our competitors on game day, this is the 1% effect all elite people focus on that I share at my business seminars.

The big thing I got out my Special Forces soldier training was how to operate at peak performance. Do you think the Australian Special Forces knows a bit about getting people to operate at peak performance and achieve amazing things? You bet they do! And I’m so grateful for that experience and even more grateful that I have that to pass on to budding entrepreneurs at my business events.

The great thing for you is you don’t have to go through Special Forces training to arm yourself with the all important Commando peak performance formula… Even better for you is you don’t have to wait for long to access them… Why? Because The Business Commandos Boot Camp is coming up very soon to arm you with everything you need to achieve your goals faster than you ever thought possible.

Check it out at: http://www.TheBusinessCommandosBootCamp.com

Use “Commando” as your special access code for your complimentary ticket.

Seats are limited, so head over to the website and register your place now.

Remember your future is what you make it!

That’s all for now.

Aaron Parsons.

P.S. Arm yourself with the tools to fulfill your potential and make this year your best year ever. Secure your complimentary ticket now at: http://www.TheBusinessCommandosBootCamp.com

Remember to use your access code “Commando”

Seats are limited, be quick!

A Press Release About Us You May Be Interested In…

International award winning entrepreneur Aaron Parsons is gearing up for a major assault on Australia and New Zealand with a series of powerful workshops that will arm attendees with the secret weapons they need to rapidly grow their business and personal wealth.

Aaron, a successful entrepreneur with more than 20 years of business experience and a former member of Australia’s elite Special Forces, will be running six free two-hour Cashflow Commando workshops in October as part of his new book launch, starting in Adelaide on Tuesday, October 13.

“The Cashflow Commando workshops are intensive and aimed at small business owners and entrepreneurs - people who are serious about building their business, whether it be online or offline, and creating wealth to live the lifestyle they choose,” says Aaron.

“A lot of business owners are not taking the right approach, and because of that they’re in a position of weakness and at the mercy of somebody else or the economy for their future.

“A smarter way is to arm yourself with a Cashflow Commando education for life, so that you’re in total control.”

Workshop attendees will learn:

• The power secrets to get everything you want, faster than you ever thought possible.
• The Number 1 reason why 95% of business owners and entrepreneurs fail and will continue to struggle if they continue down the same path.
• How to build a profitable lead generation system to attract more business than you can handle.
• How to make money while you sleep with the internet.
• The three simple steps to grow your business profits by 61.75% within the next 30 days
• How to build a wildly successful offline or online business that works without you to live your dream lifestyle now, not some distant date in the future.

Aaron, who later this year will be launching his new book entitled “Cashflow Commando: How To Escape The 9 To 5 Prison Camp And Join The New Rich”, says the workshops will focus on the three keys to win in business today.

“Some of the components covered include, navigating from where you are now to where you want to be, exploding your profits with the ultimate cash flow formula and staying two steps ahead of the pack so that you’re constantly evolving and moving forward. In addition, the workshops are about optimisation, using the systems you’ve already put in place to get the maximum benefit out of the least effort.

“These events are about bringing the commando principles into business,” Aaron says. “If you continue operating like everyone else you’re effectively like a chicken, picking the scraps off the ground. Successful entrepreneurs apply the Henry Ford principle, sitting in the driver’s seat and pulling the levers so you’re in total control of your business. That’s the key for complete personal and financial freedom, so you don’t get sucked into the business and become a slave.”

The Cashflow Commando workshops will also be held in Perth (October 14^th), Melbourne (October 15^th), Brisbane (October 20^th), Sydney (October 21^st) and Auckland (October 22^nd).

To register, or for more information, go to www.CashflowCommando.com
(use promo code “Blog” to secure your FREE ticket)

I had an interesting phone call the other day from a lady who had tried many different things and still hadn’t found the answer to financial freedom…

I went on the share some of my story with her about the 3 stages of my career and where the real results are achieved…

Stage 1: Employee

I had a job and eventually woke up that having a job SUCKED! I admitted I was a slow learner, but having a job was never going to get me to financial freedom and I found you only earn enough to keep you coming back on Monday to start the endless cycle all over again…

Stage 2: Self Employed

So I left my job and went to University where I got a business degree in entrepreneurship, thinking this was the answer. I was soon self employed in business, but the trouble was the business was running me, rather than me running the business and I essentially became a slave to my clients… Once again I found this model was not the answer! Sure I had plenty of cash, but no time to enjoy it…

Stage 3: Entrepreneur

Today I’m at the final stage living as an entrepreneur. Freedom has always been the big driver for me and to be seriously free you obviously need to have plenty of cash flowing in. The beauty of being an entrepreneur is you get to enjoy the best of both worlds, spare time, like some days I spend playing with my little girl. And you have BIG paydays so the rewards are there for your smart work. Sure I’m biased, but this is the only place to be and this is where you can Make More In The Next 12 Months Than You Did In The Last 12 Years.

At: http://www.thebusinesscommandosbootcamp.com coming up, I will share with you how to make this year your best year ever and how you can Make More In The Next 12 Months Than You Did In The Last 12 Years.

Miss your mums lamb roast if you must, but don’t miss this…

We have people coming from all over Australia and Internationally providing priceless networking opportunities and a quality network you must be apart of.

Click Here to reserve your place now. We only have room for 200 people and the doors will close soon.

The Future Is What You Make It!

Yours in success,

Aaron Parsons.

P.S. This is your chance to break the shackles once and for all with an accelerated entrepreneur education for life from our dream team Aussie and International line-up.

Secure your seat now at:

http://www.thebusinesscommandosbootcamp.com

Right now a lot of people are finding themselves in a position of weakness and most are quite fearful for what the future holds for them…

Globalization is well and truly upon us and people are left with two choices… The first is to remain ignorant to the facts, keep doing what they’ve always done and pray for a different result, like a big lotto win – Good luck with that option.

The second choice an elite group of entrepreneurs are taking is to arm themselves with the right knowledge to totally empower themselves and un-cap their earning potential forever…

Click Here to learn how you can join the Elite today.

Let’s get something straight – Ignorance is very, very EXPENSIVE today!!

The 3A’s punish the ignorant and empower the well informed entrepreneur… Here’s what I’m talking about…

ASIA
There’s an army of over qualified people with double university degrees in some cases in Asia ready to work for as little as a few dollars per hour… We’ve already seen some big businesses tapping into the international workforce recently.

AUTOMATION
Computers, robots and machines are getting better and better and are more and more replacing humans in the workplace… I’m sure you would have seen this yourself and with the rapid advancements of technology today, the ignorant will be left hurting.

ACTIONS
You know the story, if you continue taking the same actions, you’re bound to continue getting the same results and worse if you follow the actions of the majority of society, you’re most likely to get the same results and remain in the 95% of the population who get left to fight over the scraps.

Here’s your chance to arm yourself with the right information at Entrepreneur Boot Camp where you get to learn from a ‘Dream Team’ of Business & Internet Masters to Turbo-Charge your success.

Your ticket to Freedom is just a click away and
Entrepreneur Boot Camp maybe just the answer you’ve been waiting for to totally transform your life!

Your Future is What You Make It!

Yours in success,

Aaron Parsons.

P.S. Claim your FREE Ticket & Instant Profit$ Pack at: http://www.TheBusinessCommandosBootCamp.com

After a presentation I did at Crown Casino in Melbourne at the weekend I was approached by a gentleman who shared with me his current financial position and asked how he can fix it…

This gentleman was in a considerable amount of bad debt and he stressed that no matter how hard he worked he just couldn’t seem to get on top of it.

As we were talking I explained the statistics, how 5% of the population is wealthy and the remaining 95% get left to fight over the scraps and the reason why these statistics haven’t changed in 100 years is because the majority of people buy into the poor programming of society…

Go to school, get good grades so you can get a safe and secure job.
And as I said to this gentleman, is a job really that secure when you’re actually relying on someone else for your future?

The other problem with being in a considerable amount of bad debt and working for a limited income each week is, this gentleman only had a pittance to pay off his debts and he would be working hard paying them off for the rest of his life if he continued down the path he was traveling…

And the other alarming decision he and 95% of society make, is getting advice from the wrong people… What I mean is if you want to be rich financially, doesn’t it make sense to get advice from someone who has already walked the path before you and is already rich? Rather than someone who did a course on the topic to get a piece of paper saying that they’re qualified to give advice on YOUR FINANCIAL FUTURE??

Maybe now you can see why only 5% of the population is wealthy… Those 5% who are wise enough to go against the grain and do things differently to everyone else.

Once you’re armed with the right knowledge, you uncap your earning potential to enjoy massive pay days and implement strategies to reap BIG CA$H windfalls. It all starts with your knowledge so you can unleash your inner entrepreneur…

This mans eye’s lit up, he said “I’ve got it, thank you! For the first time in my life I understand where I’ve been going wrong with my finances. I grew up taking advice from people close to me who were not rich and I was using their blueprint. It’s so obvious with what you’ve said to achieve financial freedom, I need to learn from people like you who already have the wealth blueprint. Especially when you’re rolling out the red carpet saying come along with me… It’s easy when you know!”

I handed him a ticket to http://www.TheBusinessCommandosBootCamp.com where I will go into more detail, share an array of mass profit weapons and lay out the steps to make it happen…

After attending an abundance of events myself over the years, I realized most people still weren’t getting their desired outcomes when they left, so to eliminate this issue, everyone attending http://www.TheBusinessCommandosBootCamp.com will walk away with their very own step-by-step success blueprint to guide them to their goals like a heat seeking exocet missile.

Your future is what you make it!

Yours in success,

Aaron Parsons.

P.S. F~REE Instant Profit$ Pack when you visit: http://www.TheBusinessCommandosBootCamp.com

Have you ever noticed when a successful entrepreneur looses their wealth, they make it all back again at lightning speed? Donald Trump and Alan Bond are great examples of this.

Have you wondered what the secret is that these successful entrepreneurs have that everyone else would kill for?

If you want to learn this secret and exploit it like every other elite entrepreneur on the planet, then read on…

First of all I want to let you in on a little secret of my own… Even after I attended dozens of ‘Entrepreneur’ seminars and read hundreds of books I still wasn’t getting the results I desperately wanted. I was feeling frustrated and like a failure thinking there must have been something wrong with me… I just couldn’t find the answer…

And Then One Day, Feeling Beat, I Discovered the ‘Missing Link’ that Totally Transformed My Life!

(more…)

First of all to attract new clients into your web you need to give them a compelling stand out reason to choose you. Stack the value high and keep piling on the value so that your offer is so good that they would be nuts to walk away from it.  And that’s the beauty of information products… High value and low fulfillment costs in most cases. Once you invest the time and money to create information products you can leverage off them over and over again. They’re an excellent tool to create an irresistible free offer to get them into your web.

Let’s face it if you don’t attract them into your web and capture your prospects details, you totally miss out. And the money’s not in the front end, it’s in the back end! You have to have a website with stick factor and it’s not just your website every single marketing piece that you’ve got. If you’re using business cards or a book, you need to use all of your marketing tools as a magnet to attract new clients to you.

Bear in mind that today more than ever in the information age people are getting hit from all different angles… Especially marketing-wise and everyone is busy, busier than ever… Your job is to cut through all of the clutter. The enemy of the business owner and entrepreneur is clutter, you must cut through the clutter to get your markets attention.

Strategic alliances are an awesome strategy to cut through the noise and catapult your results. Whatever market you’re in partner up with somebody who’s already well-established in your market preferably with a big client list and help each other grow. You can create several different alliances where everybody wins.

It’s all about leveraging. You can only do so much by yourself. When approaching a potential alliance partner always come from their point of view, explain what you can do for them and all of the benefits your alliance offers them first. With a group of solid alliance partners you will have access to an abundance of potential clients to drive into your web.

This strategy is covered in more detail in our inner circle. Take a look on the inside now at:
http://www.TheBusinessCommandosInnerCircle.com

Congratulations to all those who made The Ultimate Entrepreneur Boot Camp at the weekend… What a big 3 days it was and thank you to everyone for their kind words and testimonials.

Together we raised $3,010 for The Kids Under Cover Charity, with the majority coming form the Crunchie auction, when we blew the price objection theory right out of the water… The Crunchie was sold to David for $2,010, which in actual fact was an absolute steal for David - well done mate.

The point I was making with the auction was to make price the size of a 20 cent coin and the value the size of a family Pizza… And followed up with a range of strategies to achieve this outcome.

As for the money we raised, it was an example of the benefits a business can offer when you follow the right formula… not only can you have what you want, you can also help others you care about to get what they want.

A big thank you to everyone who contributed to the event and I’m sure those of you who made it are busy implementing the strategies from the 31 page workbook.

Due to the success and positive feedback we got from the event, plans are already underway for a bigger and better one in 2009… so stay tuned.

Yours in success,

Aaron Parsons.