TheBusinessCommandos.com

There are many success secrets to growing a profitable business and achieving more with less is a major one.

If there is one BIG thing that I’ve noticed separates the most successful entrepreneurs all over the world and everyone else is the high value they place on their time… And they’re always prepared to exchange money for time, as once time is used you can’t ever get it back, where as with money it is quite easy to get back when you know how.

All of us have the same number of hours in the day, yet some achieve so much more than others… Most people think if they are busy they must be achieving something and unfortunately for them there is a BIG difference between being busy and being effective…

The truth of the matter is you don’t necessarily have to be busy to be highly productive and achieve massive results.

Here’s the 6 keys for massive execution to get more from your minutes… (more…)

Hi Folks,

Just wanted to share an extremely effective marketing strategy with you called Magnetic Marketing.

Magnetic marketing involves giving your clients some thing of tangible value when they do business with you that they can redeem on their next visit. This is designed to attract them back to your business for repeat custom.

If you have a mechanic shop for example with every service you may leave a $20 discount voucher off the next service, which expires in 3 months time. So when the person needs their car serviced again they are more than likely going to call you, otherwise they would be effectively wasting $20.

This works especially well when you are trying to attract new clients to your business. Here’s how it would work for a dry cleaning business. First you would send out vouchers for Free dry cleaning to the people you are targeting for this marketing campaign and then when the people who took you up on your offer come back in to pick up their dry cleaning, you would give them a 50% discount voucher for their next lot of dry cleaning, which would expire in 30 days. When they come back you would give them another 50% voucher off their next dry cleaning bill also to attract them back to your business again and get them into the habit of dealing with you. From then on you would treat them as a normal client.

The psychology behind this strategy is that firstly you offering a no-brainer offer that your prospects would be just throwing money down the drain if they didn’t take you up on it and then you’re following up several times with more magnetic marketing offers to get them into the habit of dealing with you.

For this to be effective obviously you must deliver excellent service.

You don’t have to use discounts with your magnetic marketing, you can offer holidays, free meals at restaurants, gift packs or whatever else you can come up with that is appealing to your target market and makes sense to give away to attract a new client or keep an existing client.

Get creative, you could even partner up with other businesses and work together on this one.

Yours in success,

Aaron Parsons.

Just wanted to share some nuggets with you about headline creation and I know we touched on this briefly in an earlier post however, I’m still seeing 95% of people not getting the importance of investing the time to create an appealing headline that gets ATTENTION out there in a cluttered market place.

I’ve already explained how important your headline is, the most important element of any advertisement and your headline will determine 80% of your response/success with your marketing.

Because lets face it, if your headline doesn’t stop the reader in their tracks and grab their ATTENTION, then the rest of the advertisement is a waste of time because there aren’t going to read it!

When creating a headline for your ad, it is a good idea to write as many as 20-30 and then choose the best one.

If you’re not sure where to start, just check out some of the magazine ads, some of your junk mail you receive or search the internet for some inspiration. A great strategy that I normally only share with my inner circle members is to have a look on Amazon.com and check out the best selling books relating to your topic, they’re likely to have some very effective headlines or they wouldn’t be best sellers… right?

One to remember when writing a book, the headline sells the book!

Another great resource to help you with creating effective headlines and advertisements is John Caples book - ‘Tested Advertising Methods’. If you don’t own a copy of that I highly recommend you grab yourself one ASAP and devour it.

You may also find some inspiration from the Free members section of my membership site - www.BusinessGrowthGuru.com If you haven’t visited yet, you may want to take a look and take advantage of the Free resources you get just for visiting the Free members section.

I love to hear your comments, what you’re finding most useful and what you’d like to hear more about. Please post your comments below.

Yours in success,

Aaron Parsons.