TheBusinessCommandos.com

1. Stake your claim…

The marketing matrix pictured below is the foundations for marketing;

It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on just praying they may hit a target. What a waste of m~oney!! Think of each of those arrows as a dollar. They’re just throwing out money everywhere, a totally ineffective strategy. So get clear on who you’re talking to, your target market.

Then you need to craft your message so you enter the conversation that your prospect is already having with themselves in their own mind. So you find out what your target markets life is like each day? Because if you’re targeting corporate CEOs, you’re going to talk to them a little bit different maybe than if you’re targeting mums at home, working a home business and looking after a couple of kids or whatever it may be. So you need to be crystal clear on what specifically they want. Your message is all about having an attractive hook that appeals to them. Otherwise you won’t get them into your web. (more…)

When it comes to direct response mail, a pretty postcard or an
attractive envelope may look good, but it alone is not going to
persuade anyone to buy from you.
It’s important that the message contained in the letter or on the
postcard is just as attractive as the cover itself.

That said, think big. You want a big idea for your direct response
mailer. What’s the point behind what you’re sending? Is it to
introduce your product? Give a special price? Highlight your unique
guarantee? Drive traffic to your website?

Your postcard or letter should contain an idea that makes
customers think to themselves, “WOW, I have to do that right now!”
Remember, direct response marketing is all about giving people a way
to take action right away. However, you alone are responsible for
giving them the reason that makes them want to take action.

Without your big idea, you’ve spent possibly thousands of dollars on a
pretty design and attractive packaging. Most businesses don’t have that
kind of money to waste.

Remember the higher the response you get from your marketing, the more
profits you can re-invest to grow faster or support a better lifestyle.
And it all starts with you getting their ATTENTION!!