TheBusinessCommandos.com

The most valuable asset any business has, whether it be an online business or offline business is a database of people who are interested in what you have…

In fact it is really a database of people who you have developed a good relationship with who are interested in what you have to say and offer.

Building your database is an ongoing daily task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy.

A good point to keep in mind when building your database is that each time you get a new addition to your database it is future income, now I’m not saying that you will sell to everyone that enters your database, however you will obviously sell to a percentage of your database.
So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with someone traditional offline business examples;

A good one for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to gain more attention. This allows you to capture peoples details so you can stay in contact with them to build the relationship and send out special offers to generate more business.

Here’s an example from a café business I worked with;

Everyone who entered the café was invited to enter the draw to win a free lunch, which created street talk “Who said there’s no FREE lunches?” and was an effective marketing strategy in itself generating more clients.

With the details that were captured was the clients birthday, then every year just before their birthday we sent them an invite to come in for their free birthday cake that we had made specially for them. Now the key here was that how many people celebrate their birthday by themselves?

Yes these people would bring all of their friends and family, which sky rocketed the cafes sales… Then the café would also capture all of the extra peoples details and the whole thing just ‘Snowballed’ BIG time.

See how simple it can be to massively increase your sales - simple strategy, BIG results!! And a great example of the benefits in building your database.

For an online business you can simply use an auto-responder on your website to capture prospects details. To get a great cost effective auto-responder system go to www.autowebbusiness.com

Generally you will offer a free report, book or audio in exchange for your prospects details. The information that you are giving them should be good quality information to help them get what they want, as this is the first step of the relationship building process and if you help them get what they want then the law of reciprocity comes into play and most people will want to repay the favor.

The beauty of an auto-responders is that you can have it all set-up automatic, so that as soon as they enter their details the they will receive their FREE gift and also receive messages from you, even if it is just once per week with helpful information for them, which allows you to build the relationship and to ensure that you are there when they are ready to buy.

These messages can be all pre-written and entered into your auto-responder. Remember most people won’t be ready to buy on first contact and auto-responders are a great way to stay in touch without any extra investment of your time.

For an example of the auto-responder process just enter your details and claim your FREE gift we offer here on our website.

Auto-responders give you great leverage, do it once and get paid forever!

We all hear how building a mailing list is one of the most important aspects of being successful online. Time and time again, day after day, we hear “The Money Is In The List.”

And you know what? That statement is 100% spot on.

So, if everyone keeps going on about building mailing lists and people keep asking “how do I start to build a mailing list” there obviously must be insufficient information on the market detailing how people can start, then grow their mailing lists.

There is also the million dollar question - “How do I get traffic to my squeeze page” to start building my lists?” Now, forgive me if I am wrong here, but this must also mean there is still a huge flaw in the information that is being sold and shared already.

Hence the reason for this report. As with everything I do and teach, there is work involved. If you still expect to grow your business by doing nothing then this report is not for you. If you are willing to follow what I discuss in this guide then I see no reason why you cannot build massive lists and make money off those lists whenever you need to.

Let me stress, it is NOT hard. Nothing in Internet marketing is HARD. It is merely time consuming and can be very mentally exhausting. Those who take the time to set up the systems will be more successful than those who do not.

There are 4 key components to building a massive money generating list;

Market Research > Traffic Generation > Conversions > Follow Up

1. First of all you simply need to find a market that is hungry for information and one that is spending or has the potential to spend money. You may have heard the saying; “The riches is in the niches!” Well that’s certainly the case here and you must do your research to find a hungry crowd and specifically what they want. What I refer to as an inch wide, mile deep niche… Which is just a small segment (niche) of the market with an abundance of people wanting your product so you can monetize your list. The golden rule to remember is Market first, Product second!!

2. Once you’ve found your target market your next crucial step is to drive traffic to your webpage. There are many effective strategies for driving traffic to your website with the main differentials being paid traffic and fr*ee traffic. The most common paid for traffic methods include pay per click, banner ads, ezine ads and press releases. Some of the Fr*ee strategies include forum marketing, webmaster alliances, Yahoo groups, article writing and social networking. I go into these strategies in detail in my List Building Blueprint Report

3. The third critical step is to convert your traffic to opt-ins so it’s not just wasted traffic. Here’s where knowing your market pays dividends. I like to call this step my “Ethicle Bribe”, where I offer something of good value in exchange for a name and email. A very effective strategy here is to read the forum FAQ’s and simply write a report covering the top 10 FAQ’s. And in your squeeze page copy use bullet points highlighting the fact that your report is answering the specific questions they want to know… This ensures you’re hitting their hot buttons!!

4. The fourth and final step is the all important follow-up. Once you’ve captured your prospects details, you have the ability to follow-up with email auto-responder messages to further build the relationship and send out promotions. The marketing lesson to remember here is that most people when you first come into contact with won’t be ready to buy. The beauty of capturing details and adding people to your database is it allows you to stay in contact with them and build the relationship and ensure that when they are ready to buy you are there right in front of them. Auto-responders are great for this because you can pre-load as many messages as you like and set them to go out once every few days or once a week for example from the time the person joins your list.

Follow those 4 steps and you’ll be well on your way to building a BIG profit generating list of subscribers. Now there’s obviously a bit more to it than I could fit into this article and maybe some of the jargon I used might not make sense to you depending on where you’re at with internet marketing so here’s the link to my List Building Blueprint Report

Simply Click Here, claim your copy and start profiting from this little goldmine.

P.S. All this and much more will be covered in detail at The Business Commandos Boot Camp. Click Here and use “Member” as your special promo code to claim your F*R*E*E ticket now.

In business having a database of clients that you’ve built a good relationship with is one of the most valuable assets any business can have. As a lot of online marketers say, “The money is in the list!”

If you want proof of the value that’s in a database, I’m sure you can remember just a few years back when Google purchased Youtube for $1.6 Billion, and Youtube hadn’t made a profit at that stage.

Building your database is an ongoing task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy. A good point to keep in mind when building your database is that each time you get a new addition to your database it is future profits, now I’m not saying that you will sell to everyone that enters your database, how ever you will obviously sell to a percentage of your database. So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with some traditional offline business examples;
The most popular for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to more attention. This allows you to capture peoples details so you can stay in contact with them and send out special offers to generate more business.

Here’s an example from a café business I worked with; (more…)

I find it alarming today the number of businesses who aren’t focusing on building a database and taking advantage of the ‘Back-End’.

There are countless examples of the value in building a database, including Google buying Youtube for $1.6 Billion. It is imperative to maintain and update your client data base to keep them informed of what is going on with your business and about any special offerings or promotions they may be interested in and keep that all important ‘top-of-mind-awareness’.

Having a database of clients that you have formed a good relationship with is one of the most valuable assets you can have in business today.

All of the money is generally made in the ‘Back-End’ of a business, not the ‘Front-End’ where most business owners focus on.

Your database allows you to market to your clients for life, offering new products from your product range to make their life easier and further grow your business. It’s simply a process of continuing to add value to your clients to help them get more and more of what they want.

It’s extremely important to know your metrics, to take full advantage of the ‘Back-End’ business strategy…

For example one of my mentors in the States used to manage a leading car dealership and they would buy Toyota Camry’s for $18,399 and sell them for $17,999, which was a $400 loss on the ‘Front-End’, whilst their closest competitor was selling Camry’s for $18,999 making a $600 profit on the ‘Front-End’.All of the competitors were complaining to the factory that my mentor’s dealership must have been getting the cars cheaper than they were and they were loosing all of their customers.

Here’s how it was possible, my mentors dealership knew their metrics and understood the business ‘Back-End’ strategy and they knew that on average every new car they sold people would spend on average an extra $1,400 in extras, so what looked like a $400 loss was in reality a $1,000 profit.

See the other key strategy they employed was to offer a value package with every vehicle, which would include things like, security system, insurance, sports add-ons, etc, which was made up of high margin items, so the retail price of the package was say $3,000 and customers could get it for $1,400 if they purchased now, plus if they took the value pack option they would get their finance for 4% instead of 6% making it an absolute no-brainer of a deal.

This is just one example of the power of knowing your metrics and ‘Back-End’.

Join the successful minority today, build your database and focus on your Back-End!!

Aaron Parsons.