TheBusinessCommandos.com

In Marketing today it is crucial to focus on building the relationship with your clients and prospects. I was reading recently that when running advertisements to attract new clients, on average it would be effective after 4 times, where as today it is more like 8 or 9 times for people to warm to you.

You must be consistent with your marketing and ensure you stay in touch with your clients and prospects to maintain the all important ‘Top-Of-Mind’ awareness so that when they are ready to buy you are the first person they think of. Remember most people won’t be ready to buy when you first come into contact with them, so consistent marketing efforts on your part is imperative.

The crucial point with staying in contact and adding value to your clients and prospects with good quality information to help them get more of what they want is that you are earning the right to get the sale. Building up that level of trust is a major factor in today’s market place.

Plus with staying in contact through passing on quality information also helps with positioning you as the expert in your field. Don’t be scared to give away great information for free. Remember the more you help people get what they want the more you will get what you want.

People are so skeptical today because they are hearing all sorts of weird and wonderful promises out there in the crowed market place and the good news for you is that most businesses don’t bother to stay in contact to build the relationship, which makes your job even more effective in getting their Attention.

And there are no excuses with modern technology you can use email auto-responders to stay in touch for the majority, however the most effective is to use several forms of media. If they’re not responsive to email, you may be able to get through with direct mail or SMS or even through sending them a DVD.

Just be prepared to be persistent, consistent and flexible with your approach and you’re sure to be kicking goals with your marketing in no time!!