FAST PROFITS… Step 1 of 5
Monday, February 2nd, 20091. Stake your claim…
The marketing matrix pictured below is the foundations for marketing;
It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on just praying they may hit a target. What a waste of m~oney!! Think of each of those arrows as a dollar. They’re just throwing out money everywhere, a totally ineffective strategy. So get clear on who you’re talking to, your target market.
Then you need to craft your message so you enter the conversation that your prospect is already having with themselves in their own mind. So you find out what your target markets life is like each day? Because if you’re targeting corporate CEOs, you’re going to talk to them a little bit different maybe than if you’re targeting mums at home, working a home business and looking after a couple of kids or whatever it may be. So you need to be crystal clear on what specifically they want. Your message is all about having an attractive hook that appeals to them. Otherwise you won’t get them into your web. (more…)
