TheBusinessCommandos.com

Your offer with all of your marketing needs to be so good that it sells itself. When writing an ad, your headline is the most important part to grab their attention so they read the ad and get to the offer and your offer is the next most crucial piece.

Your offer should have so much value stacked into it that it’s simply irresistible. As well as being loaded up with value, if you can remove the risk for people in buying your product obviously has a major impact on getting the sale too.

Bundling products together helps pile the value high and makes your package much more appealing when people can see all of the value they are getting.

Give your package an appealing name too like; “The Million Dollar Makeover” coaching package, guaranteed to double your sales in the next 12 months!

Here’s some more strategies to sweeten your offer;

The Puppy Dog Close: This is the free trial option. Where they get to take the product (puppy dog) home for a week and fall in love with it, and you allow them to return it if they are not totally happy for a complete refund within a certain time frame.

The Promissory Note Offer: Pay half now, and half later after specific results have been achieved.

Post Dated Cheque: The try before you buy option. Take it and try it and we won’t process your credit card for 30 days.

Give them options…

Offer a standard and deluxe version. With this option the only reason you have the standard option is to sell the deluxe. All of the value should be in the deluxe and just the bare bones offered in the standard package.
This also helps at closing when they have to make a decision, it’s no longer a yes or a no, it’s a which one do you want the standard or the deluxe.

And remember to pile the value high. It comes back to, if you want more money, ADD MORE VALUE!!!

Yours in success,
Aaron Parsons.

Stealth marketing otherwise known as ‘the sneak up’ approach is an effective strategy to employ when moving into a cold market.

The first step is to write an editorial style advertisement, that is written in third party context where it reads as if someone else has written the article about you. Then we are going to use this as what’s called in the direct response marketing industry a tear sheet, so it’s like an article that has been written about you in the paper that you’ve literally torn out.

Then you simply stick a yellow Post-It note on the article with a brief note saying something like; “Thought this would be of interest to you - J”. Note that it’s just a brief message and signed off with an initial, which J is the most popular, because most people know someone in their life that can be referred to as J.

When the prospect gets this piece in the mail, they think that a friend has sent it to them, which brings down resistance and sparks curiosity to what it is all about. And if you’re done a good job writing your ad and included a clear call-to-action that directs them to visit a website to download a free report or enter their details to be sent out a DVD, you’ll be on a winner.

Remember with this approach all you are after is to get them to request further information so you can start building the relationship with them over a series of contacts and earn the sale.

If you get an article written about you in the newspaper or magazine you can use the same tear sheet approach. Just run off copies, stick on your Post-It note and send it out.

Stealth marketing is another strategy to include in your marketing arsenal to build your client base.