TheBusinessCommandos.com

Have you ever felt like you weren’t achieving the results that you know you are really capable of?

I know I’ve felt like that many times.

I was doing a motivational talk yesterday with a group of top performing sales people and one of the things we were talking about was the 4 minute mile…

See, before Roger Bannister broke the 4 minute mile barrier, everyone thought it was impossible to run the mile in 4 minutes or less… But when it was achieved all of a sudden many others starting running the mile in under 4 minutes.

Isn’t that interesting?

Sometimes we let ourselves be limited by our success thermostat… Meaning that if you’ve earned the same amount of money for the last few years like $100,000 for instance, you’re thermostat is set to that level.

Our mind is a very powerful thing, hey.

I’ll be the first to put my hand up and confess I’ve been affected by the success thermostat syndrome in the past… And I wasn’t even aware of it, as… “You don’t know what you don’t know!”

The BIG changes started happening for me when I began pouring the right fuel in… We are a lot like cars when you think about it, put in crap fuel and you get poor performance.

When I began reading all about others successes and attending countless seminars around the world pouring the high performance fuel into my mind, things rapidly began to change.

Much like the 4 minute mile syndrome I guess, all of a sudden when I seen and heard what others were achieving, I knew with the right guidance it was possible for me to do it too.

The result… My success thermostat limited me no longer… And my income continues to accelerate each year as I continue my own personal development and help others do the same.

This old saying rings so true;

“Rich people have big libraries, poor people have big TV’s”

I hope that helps, as I’m guessing like the rest of us you’ve got a bigger game to play.

Your future is what you make it!

Aaron Parsons.

Lumpy mail is a very effective strategy to secure Attention and increase your response with your direct mail campaigns. If you’re trying to get the Attention of a key prospect, lumpy mail will help you stand out and be remembered.

I’ve even heard of someone sending a CEO of a large company a $1200 golf bag to get the CEO’s attention and get his foot in the door for a presentation. Mind you this deal was probably worth hundreds of thousands of dollars, I’m not by any means suggesting you use a $1200 golf bag. You must know your numbers and stack the odds in your favor.

When a prospect receives a lumpy piece of mail they are curious to open it and see what is inside. You know yourself when something arrives in the mail for you and it’s an odd shape and you can feel that there’s something different inside, which makes you want to open it immediately to find out what it is.

There are many lumpy mail pieces you can use including the following;

· One red sock with an invite to an event where they will get the second red sock to make the pair

· A tape measure – “Do you measure up to today’s standards in ________? Get our Free report on the 3 biggest mistakes made by business today.”

There’s a few to get you started and we haven’t even scratched the surface. I remember a copywriter I know who sent a lumpy mail piece that turned up in a large express post bag with a pair or red underwear inside and a note saying; “I’ve sent you these undies, because when you read my offer, you’re going to shit yourself” – Now I must clarify, this individual knew his market and they loved the joke. So pick your mark if you plan on any outrageous campaigns like this one.

Remember your lumpy mail is to grab their attention, then your message must end with a call-to-action as to what they must do next. Whether you’re offering a free report, seminar or consultation, you must make it clear to your prospect the next step.

Attention is the currency in marketing today and Lumpy Mail will help you cut through the clutter and get response from your market.

P.S. This and a whole lot more will be covered in detail at The Business Commandos Boot Camp

What a big few weeks it has been. Our Boot Camp was a great success with everyone being overloaded with massive value to catapult their business results and uncap their earning capacity. The dream team speaker line-up pulled back the curtain revealing how they’ve made their fortunes and The Business Commandos Boot Camp attendees had all this priceless information handed to them on a silver platter, shaving years off their learning curve… A BIG congratulations to those who made it and remember those who take action always reap the rewards.

Here’s a couple of video’s from the event…

Mastery
Mastery in our careers (and in our lives!) requires that we constantly
produce results beyond and out of the ordinary. Mastery is a product
of consistently going beyond our limits. For most people, it starts with
technical excellence in a chosen field and a commitment to that
excellence. If you’re willing to commit yourself to excellence, to
surround yourself with things that represent this excellence, your life
will change.

It’s remarkable how much mediocrity we live with, surrounding
ourselves with daily reminders that average is somehow acceptable.
In fact, our world suffers from terminal normality. Take a moment to
assess all the things around you that promote your being “average.”
These are the things that prevent you from going beyond the limits
that you’ve arbitrarily set for yourself.

The first step to mastery is the removal of everything in your
environment that represents mediocrity, and one way to attain that
objective is to surround yourself with people who ask more of you
than you would ordinarily give of yourself. Didn’t your parents and
some of your best teachers and coaches do exactly that?

Another step on the path to mastery is the removal of resentment
toward the masters. Develop compassion for yourself so that you
can be in the presence of a master and grow from the experience.
Rather than comparing yourself to (and resenting) people who have
mastery, remain open and receptive. Let the experience be like the
planting of a seed within you that, with nourishment, will grow into
your own individual mastery.

You see, we’re all ordinary. But rather than condemning himself for
his “ordinariness,” a master will embrace that ordinariness as a
foundation for building the extraordinary. Rather than relying on his
ordinariness as an excuse for inactivity, he’ll use it instead as a
vehicle for correcting himself. It’s necessary to be able to correct
yourself without invalidating or condemning yourself to use the results
of the correction process to improve upon other aspects of your life.
Correction is essential to power and mastery. By Stewart Emery.

The top 5% of people in any field reap all of the rewards, whether it be sport, business or anything, it’s the masters who are in the elite 5% who make all of the money and get all of the recognition and rewards.

Those who’ve been to one of our Boot Camps already know, it only takes 1% for Mastery.

>> Click Here to join our elite inner circle today to step up to Mastery.

Right now a lot of people are finding themselves in a position of weakness and most are quite fearful for what the future holds for them…

Globalization is well and truly upon us and people are left with two choices… The first is to remain ignorant to the facts, keep doing what they’ve always done and pray for a different result, like a big lotto win – Good luck with that option.

The second choice an elite group of entrepreneurs are taking is to arm themselves with the right knowledge to totally empower themselves and un-cap their earning potential forever…

Click Here to learn how you can join the Elite today.

Let’s get something straight – Ignorance is very, very EXPENSIVE today!!

The 3A’s punish the ignorant and empower the well informed entrepreneur… Here’s what I’m talking about…

ASIA
There’s an army of over qualified people with double university degrees in some cases in Asia ready to work for as little as a few dollars per hour… We’ve already seen some big businesses tapping into the international workforce recently.

AUTOMATION
Computers, robots and machines are getting better and better and are more and more replacing humans in the workplace… I’m sure you would have seen this yourself and with the rapid advancements of technology today, the ignorant will be left hurting.

ACTIONS
You know the story, if you continue taking the same actions, you’re bound to continue getting the same results and worse if you follow the actions of the majority of society, you’re most likely to get the same results and remain in the 95% of the population who get left to fight over the scraps.

Here’s your chance to arm yourself with the right information at Entrepreneur Boot Camp where you get to learn from a ‘Dream Team’ of Business & Internet Masters to Turbo-Charge your success.

Your ticket to Freedom is just a click away and
Entrepreneur Boot Camp maybe just the answer you’ve been waiting for to totally transform your life!

Your Future is What You Make It!

Yours in success,

Aaron Parsons.

P.S. Claim your FREE Ticket & Instant Profit$ Pack at: http://www.TheBusinessCommandosBootCamp.com

When it comes to direct response mail, a pretty postcard or an
attractive envelope may look good, but it alone is not going to
persuade anyone to buy from you.
It’s important that the message contained in the letter or on the
postcard is just as attractive as the cover itself.

That said, think big. You want a big idea for your direct response
mailer. What’s the point behind what you’re sending? Is it to
introduce your product? Give a special price? Highlight your unique
guarantee? Drive traffic to your website?

Your postcard or letter should contain an idea that makes
customers think to themselves, “WOW, I have to do that right now!”
Remember, direct response marketing is all about giving people a way
to take action right away. However, you alone are responsible for
giving them the reason that makes them want to take action.

Without your big idea, you’ve spent possibly thousands of dollars on a
pretty design and attractive packaging. Most businesses don’t have that
kind of money to waste.

Remember the higher the response you get from your marketing, the more
profits you can re-invest to grow faster or support a better lifestyle.
And it all starts with you getting their ATTENTION!!

“Aaron is the man who can give you 1 piece of advice that can totally transform your business and of course your life. Think about that very seriously if you are serious about your business. Now is a good time to get the ball rolling, because if you want to take action and start to accelerate your business, there is not a better time than now to do so .”
- Rik Schnabel, Master NLP & Wealth Coach, Life Beyond Limits