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Magnetic marketing involves giving your clients some thing of tangible value when they do business with you that they can redeem on their next visit. This is designed to attract them back to your business for repeat custom.

If you have a mechanic shop for example with every service you may leave a $20 discount voucher off the next service, which expires in 3 months time. So when the person needs their car serviced again they are more than likely going to call you, otherwise they would be effectively wasting $20.

This works especially well when you are trying to attract new clients to your business.

Here’s how it would work for a dry cleaning business. First you would send out vouchers for Free dry cleaning to the people you are targeting for this marketing campaign and then when the people who took you up on your offer come back in to pick up their dry cleaning, you would give them a 50% discount voucher for their next lot of dry cleaning, which would expire in 30 days.

When they come back you would give them another 50% voucher off their next dry cleaning bill also to attract them back to your business again and get them into the habit of dealing with you. From then on you would treat them as a normal client.

The psychology behind this strategy is that firstly you offering a no-brainer offer that your prospects would be just throwing money down the drain if they didn’t take you up on it and then you’re following up several times with more magnetic marketing offers to get them into the habit of dealing with you.

For this to be effective obviously you must deliver excellent service.

You don’t have to use discounts with your magnetic marketing, you can offer holidays, free meals at restaurants, gift packs or whatever else you can come up with that is appealing to your target market and makes sense to give away to attract a new client or keep an existing client coming back to buy more.

Get creative, you could even partner up with other businesses and work together on this one.

P.S. This and a whole lot more will be covered in details at The Business Commandos Boot Camp

4. Marketing system to attract clients…

Marketing is like fishing when you think about it. You must get clear on what you’re trying to catch so that you use the right bait and then instead of using just one line you can throw out several lines to attract more clients to you. Constantly testing and measuring and adjusting to improve your results. Creating a marketing system is like the next step from multiple lines, it’s more like a machine… Yes you still use multiple strategies, but as you fine tune your system you attract more and more business and the acquisition cost generally goes down.

The key to remember is the most dangerous number in business is one and the same goes with your marketing don’t play high risk and rely on just one strategy. Because what happens if all of a sudden it dries up and stops working? Whether it’s buying lists, radio or pay-per-click ads, continue testing and measuring new strategies. So you’re constantly adding more and more strings to your bow, as long as you can acquire a new client at break even or better, continue running the strategy, because the money is made in the back end. Meaning once you acquire a new client you can continue selling other products to help them get more of what they want.

In our inner circle we reveal an abundance of strategies to acquire new clients and build your marketing machine. If you’re not already on the inside join today at:
www.TheBusinessCommandosInnerCircle.com

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First of all to attract new clients into your web you need to give them a compelling stand out reason to choose you. Stack the value high and keep piling on the value so that your offer is so good that they would be nuts to walk away from it.  And that’s the beauty of information products… High value and low fulfillment costs in most cases. Once you invest the time and money to create information products you can leverage off them over and over again. They’re an excellent tool to create an irresistible free offer to get them into your web.

Let’s face it if you don’t attract them into your web and capture your prospects details, you totally miss out. And the money’s not in the front end, it’s in the back end! You have to have a website with stick factor and it’s not just your website every single marketing piece that you’ve got. If you’re using business cards or a book, you need to use all of your marketing tools as a magnet to attract new clients to you.

Bear in mind that today more than ever in the information age people are getting hit from all different angles… Especially marketing-wise and everyone is busy, busier than ever… Your job is to cut through all of the clutter. The enemy of the business owner and entrepreneur is clutter, you must cut through the clutter to get your markets attention.

Strategic alliances are an awesome strategy to cut through the noise and catapult your results. Whatever market you’re in partner up with somebody who’s already well-established in your market preferably with a big client list and help each other grow. You can create several different alliances where everybody wins.

It’s all about leveraging. You can only do so much by yourself. When approaching a potential alliance partner always come from their point of view, explain what you can do for them and all of the benefits your alliance offers them first. With a group of solid alliance partners you will have access to an abundance of potential clients to drive into your web.

This strategy is covered in more detail in our inner circle. Take a look on the inside now at:
http://www.TheBusinessCommandosInnerCircle.com

2. Top of the Mountain Positioning…

We’ll use the success ladder to make our point clearer on this topic. It’s a matter of doing the right things to leap frog straight to the top and you don’t have to get a University degree, wait for 20 years, wait to be knighted or any of the other crap being preached out there. There’s just a few simple steps to follow and in a short period of time you can rocket straight to the top of your field.

Don’t let somebody else tell you what you can and can’t do. It’s up to you at the end of the day. Especially investing in yourself and learning new tools like you must do or you wouldn’t be reading this, you’re already miles ahead.
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1. Stake your claim…

The marketing matrix pictured below is the foundations for marketing;

It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on just praying they may hit a target. What a waste of m~oney!! Think of each of those arrows as a dollar. They’re just throwing out money everywhere, a totally ineffective strategy. So get clear on who you’re talking to, your target market.

Then you need to craft your message so you enter the conversation that your prospect is already having with themselves in their own mind. So you find out what your target markets life is like each day? Because if you’re targeting corporate CEOs, you’re going to talk to them a little bit different maybe than if you’re targeting mums at home, working a home business and looking after a couple of kids or whatever it may be. So you need to be crystal clear on what specifically they want. Your message is all about having an attractive hook that appeals to them. Otherwise you won’t get them into your web. (more…)

One of the fastest ways to grow your business is to give your products away for free allowing people to try before they buy. With this strategy you must know your lifetime customer value.

Let’s use a hairdresser as an example. The average value of a sale when a client comes in is $60. Minus the $20 cost to service the sale, which leaves $40 in profit. A client returns on average 8 times per year, which makes them worth $320 in profit per year. And on average each client stays with the business for 4 years, which makes every new client that comes in the door worth $1,280 on average to the hairdresser.

If this hairdresser offered his service FREE for first timers, in most cases he is giving away $60 to make $1,280. Not a bad deal at all!

Too many business owners and entrepreneurs today still struggle with this concept, but as you can see with this example, providing you know your numbers and the odds are stacked in your favor, it makes good sense to give your product away for free to attract more new business.

I also know of a Deli that used this concept when they first opened for business. They did their maths and figured rather than spend a fortune in advertising, it was cheaper to give away FREE lunches for a whole week, which they did and their business went Gangbusters from day 1.

Now a key concept to employ when using this strategy is to combine some magnetic marketing with it to help get the new client into the habit of shopping with you. Here’s what I mean; If we use the hairdresser example, the first step involves giving away the first haircut free, then before they leave hand them a coupon to be redeemed in the next 60 days for a special offer for their next haircut. Then when they come back the second time do the same again with either the same offer or a different offer to attract them back to you and after that the majority will stay on as repeat clients.

There are countless other examples of this powerful strategy and I’m sure you get the concept.

Yours in success,

Aaron Parsons.

P.S. The Ultimate Entrepreneur Boot Camp is only a week away, only a few seats left, book yours now at:
http://www.TheUltimateEntrepreneurBootCamp.com

In business having a database of clients that you’ve built a good relationship with is one of the most valuable assets any business can have. As a lot of online marketers say, “The money is in the list!”

If you want proof of the value that’s in a database, I’m sure you can remember just a few years back when Google purchased Youtube for $1.6 Billion, and Youtube hadn’t made a profit at that stage.

Building your database is an ongoing task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy. A good point to keep in mind when building your database is that each time you get a new addition to your database it is future profits, now I’m not saying that you will sell to everyone that enters your database, how ever you will obviously sell to a percentage of your database. So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with some traditional offline business examples;
The most popular for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to more attention. This allows you to capture peoples details so you can stay in contact with them and send out special offers to generate more business.

Here’s an example from a café business I worked with; (more…)

Your offer with all of your marketing needs to be so good that it sells itself. When writing an ad, your headline is the most important part to grab their attention so they read the ad and get to the offer and your offer is the next most crucial piece.

Your offer should have so much value stacked into it that it’s simply irresistible. As well as being loaded up with value, if you can remove the risk for people in buying your product obviously has a major impact on getting the sale too.

Bundling products together helps pile the value high and makes your package much more appealing when people can see all of the value they are getting.

Give your package an appealing name too like; “The Million Dollar Makeover” coaching package, guaranteed to double your sales in the next 12 months!

Here’s some more strategies to sweeten your offer;

The Puppy Dog Close: This is the free trial option. Where they get to take the product (puppy dog) home for a week and fall in love with it, and you allow them to return it if they are not totally happy for a complete refund within a certain time frame.

The Promissory Note Offer: Pay half now, and half later after specific results have been achieved.

Post Dated Cheque: The try before you buy option. Take it and try it and we won’t process your credit card for 30 days.

Give them options…

Offer a standard and deluxe version. With this option the only reason you have the standard option is to sell the deluxe. All of the value should be in the deluxe and just the bare bones offered in the standard package.
This also helps at closing when they have to make a decision, it’s no longer a yes or a no, it’s a which one do you want the standard or the deluxe.

And remember to pile the value high. It comes back to, if you want more money, ADD MORE VALUE!!!

Yours in success,
Aaron Parsons.

Viral marketing is an extremely effective internet marketing strategy. It’s called viral because it spreads like a virus. With the each new person it comes into contact with being a host and on it goes from there.

It works pretty simple, you tell 2 people, then they tell 2 people and so on until it gets out of control.

It doesn’t take many levels to result in exponential growth for those who employ this powerful strategy. The example below demonstrates the results with each person telling 4 people and what happens after just twelve levels;

1. You - 1
2. Your Friends - 4
3. Their Friends - 16
4. And on it goes… 64
5. 256
6. 1,024
7. 4,096
8. 16,384
9. 65,536
10. 262,144
11. 1,048,576
12. 4,194,304

Note the compounding effect that takes place towards the end.

To send your product viral it must have the ‘WOW’ factor that creates street talk and gets people talking about it. It must offer outstanding value and you will need to offer an incentive for people to want to share it. It must be useful to people to make it spread.

Submitting articles to article directories is a viral strategy, which involves you supplying some good quality content – usually around 1 page in length and submit it to directories like www.ezinearticles.com or www.articlemarketer.com and at the bottom of your article will be the author box with your details so those who like what they read can find you at your website. Some of your articles will get picked by ezine publishers too, which helps them spread.

Don’t expect overnight results when submitting articles, it’s like planting lawn seed, the grass doesn’t grow straight away. You plant the seeds today to reap the rewards in the future and the beauty of the internet is you will continue to get a trickle of business years down the road as your article continues floating around in cyber-space.

Hi Folks,

Just wanted to share an extremely effective marketing strategy with you called Magnetic Marketing.

Magnetic marketing involves giving your clients some thing of tangible value when they do business with you that they can redeem on their next visit. This is designed to attract them back to your business for repeat custom.

If you have a mechanic shop for example with every service you may leave a $20 discount voucher off the next service, which expires in 3 months time. So when the person needs their car serviced again they are more than likely going to call you, otherwise they would be effectively wasting $20.

This works especially well when you are trying to attract new clients to your business. Here’s how it would work for a dry cleaning business. First you would send out vouchers for Free dry cleaning to the people you are targeting for this marketing campaign and then when the people who took you up on your offer come back in to pick up their dry cleaning, you would give them a 50% discount voucher for their next lot of dry cleaning, which would expire in 30 days. When they come back you would give them another 50% voucher off their next dry cleaning bill also to attract them back to your business again and get them into the habit of dealing with you. From then on you would treat them as a normal client.

The psychology behind this strategy is that firstly you offering a no-brainer offer that your prospects would be just throwing money down the drain if they didn’t take you up on it and then you’re following up several times with more magnetic marketing offers to get them into the habit of dealing with you.

For this to be effective obviously you must deliver excellent service.

You don’t have to use discounts with your magnetic marketing, you can offer holidays, free meals at restaurants, gift packs or whatever else you can come up with that is appealing to your target market and makes sense to give away to attract a new client or keep an existing client.

Get creative, you could even partner up with other businesses and work together on this one.

Yours in success,

Aaron Parsons.