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Lumpy mail is a very effective strategy to secure Attention and increase your response with your direct mail campaigns. If you’re trying to get the Attention of a key prospect, lumpy mail will help you stand out and be remembered.

I’ve even heard of someone sending a CEO of a large company a $1200 golf bag to get the CEO’s attention and get his foot in the door for a presentation. Mind you this deal was probably worth hundreds of thousands of dollars, I’m not by any means suggesting you use a $1200 golf bag. You must know your numbers and stack the odds in your favor.

When a prospect receives a lumpy piece of mail they are curious to open it and see what is inside. You know yourself when something arrives in the mail for you and it’s an odd shape and you can feel that there’s something different inside, which makes you want to open it immediately to find out what it is.

There are many lumpy mail pieces you can use including the following;

· One red sock with an invite to an event where they will get the second red sock to make the pair

· A tape measure – “Do you measure up to today’s standards in ________? Get our Free report on the 3 biggest mistakes made by business today.”

There’s a few to get you started and we haven’t even scratched the surface. I remember a copywriter I know who sent a lumpy mail piece that turned up in a large express post bag with a pair or red underwear inside and a note saying; “I’ve sent you these undies, because when you read my offer, you’re going to shit yourself” – Now I must clarify, this individual knew his market and they loved the joke. So pick your mark if you plan on any outrageous campaigns like this one.

Remember your lumpy mail is to grab their attention, then your message must end with a call-to-action as to what they must do next. Whether you’re offering a free report, seminar or consultation, you must make it clear to your prospect the next step.

Attention is the currency in marketing today and Lumpy Mail will help you cut through the clutter and get response from your market.

P.S. This and a whole lot more will be covered in detail at The Business Commandos Boot Camp

We all hear how building a mailing list is one of the most important aspects of being successful online. Time and time again, day after day, we hear “The Money Is In The List.”

And you know what? That statement is 100% spot on.

So, if everyone keeps going on about building mailing lists and people keep asking “how do I start to build a mailing list” there obviously must be insufficient information on the market detailing how people can start, then grow their mailing lists.

There is also the million dollar question - “How do I get traffic to my squeeze page” to start building my lists?” Now, forgive me if I am wrong here, but this must also mean there is still a huge flaw in the information that is being sold and shared already.

Hence the reason for this report. As with everything I do and teach, there is work involved. If you still expect to grow your business by doing nothing then this report is not for you. If you are willing to follow what I discuss in this guide then I see no reason why you cannot build massive lists and make money off those lists whenever you need to.

Let me stress, it is NOT hard. Nothing in Internet marketing is HARD. It is merely time consuming and can be very mentally exhausting. Those who take the time to set up the systems will be more successful than those who do not.

There are 4 key components to building a massive money generating list;

Market Research > Traffic Generation > Conversions > Follow Up

1. First of all you simply need to find a market that is hungry for information and one that is spending or has the potential to spend money. You may have heard the saying; “The riches is in the niches!” Well that’s certainly the case here and you must do your research to find a hungry crowd and specifically what they want. What I refer to as an inch wide, mile deep niche… Which is just a small segment (niche) of the market with an abundance of people wanting your product so you can monetize your list. The golden rule to remember is Market first, Product second!!

2. Once you’ve found your target market your next crucial step is to drive traffic to your webpage. There are many effective strategies for driving traffic to your website with the main differentials being paid traffic and fr*ee traffic. The most common paid for traffic methods include pay per click, banner ads, ezine ads and press releases. Some of the Fr*ee strategies include forum marketing, webmaster alliances, Yahoo groups, article writing and social networking. I go into these strategies in detail in my List Building Blueprint Report

3. The third critical step is to convert your traffic to opt-ins so it’s not just wasted traffic. Here’s where knowing your market pays dividends. I like to call this step my “Ethicle Bribe”, where I offer something of good value in exchange for a name and email. A very effective strategy here is to read the forum FAQ’s and simply write a report covering the top 10 FAQ’s. And in your squeeze page copy use bullet points highlighting the fact that your report is answering the specific questions they want to know… This ensures you’re hitting their hot buttons!!

4. The fourth and final step is the all important follow-up. Once you’ve captured your prospects details, you have the ability to follow-up with email auto-responder messages to further build the relationship and send out promotions. The marketing lesson to remember here is that most people when you first come into contact with won’t be ready to buy. The beauty of capturing details and adding people to your database is it allows you to stay in contact with them and build the relationship and ensure that when they are ready to buy you are there right in front of them. Auto-responders are great for this because you can pre-load as many messages as you like and set them to go out once every few days or once a week for example from the time the person joins your list.

Follow those 4 steps and you’ll be well on your way to building a BIG profit generating list of subscribers. Now there’s obviously a bit more to it than I could fit into this article and maybe some of the jargon I used might not make sense to you depending on where you’re at with internet marketing so here’s the link to my List Building Blueprint Report

Simply Click Here, claim your copy and start profiting from this little goldmine.

P.S. All this and much more will be covered in detail at The Business Commandos Boot Camp. Click Here and use “Member” as your special promo code to claim your F*R*E*E ticket now.