Monthly Archives: February 2009

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After a presentation I did at Crown Casino in Melbourne at the weekend I was approached by a gentleman who shared with me his current financial position and asked how he can fix it… This gentleman was in a considerable amount of bad debt and he stressed that no matter how hard he worked he [...]

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Have you ever noticed when a successful entrepreneur looses their wealth, they make it all back again at lightning speed? Donald Trump and Alan Bond are great examples of this. Have you wondered what the secret is that these successful entrepreneurs have that everyone else would kill for? If you want to learn this secret [...]

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4. Marketing system to attract clients… Marketing is like fishing when you think about it. You must get clear on what you’re trying to catch so that you use the right bait and then instead of using just one line you can throw out several lines to attract more clients to you. Constantly testing and [...]

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First of all to attract new clients into your web you need to give them a compelling stand out reason to choose you. Stack the value high and keep piling on the value so that your offer is so good that they would be nuts to walk away from it.  And that’s the beauty of [...]

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2. Top of the Mountain Positioning… We’ll use the success ladder to make our point clearer on this topic. It’s a matter of doing the right things to leap frog straight to the top and you don’t have to get a University degree, wait for 20 years, wait to be knighted or any of the [...]

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1. Stake your claim… The marketing matrix pictured below is the foundations for marketing; It all starts with targeting the right market. So you must be crystal clear on who you’re trying to reach. Who are you aiming at? Quite often people play blind archery and they’ll be firing off arrows with a blindfold on [...]