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One of the fastest ways to grow your business is to give your products away for free allowing people to try before they buy. With this strategy you must know your lifetime customer value.

Let’s use a hairdresser as an example. The average value of a sale when a client comes in is $60. Minus the $20 cost to service the sale, which leaves $40 in profit. A client returns on average 8 times per year, which makes them worth $320 in profit per year. And on average each client stays with the business for 4 years, which makes every new client that comes in the door worth $1,280 on average to the hairdresser.

If this hairdresser offered his service FREE for first timers, in most cases he is giving away $60 to make $1,280. Not a bad deal at all!

Too many business owners and entrepreneurs today still struggle with this concept, but as you can see with this example, providing you know your numbers and the odds are stacked in your favor, it makes good sense to give your product away for free to attract more new business.

I also know of a Deli that used this concept when they first opened for business. They did their maths and figured rather than spend a fortune in advertising, it was cheaper to give away FREE lunches for a whole week, which they did and their business went Gangbusters from day 1.

Now a key concept to employ when using this strategy is to combine some magnetic marketing with it to help get the new client into the habit of shopping with you. Here’s what I mean; If we use the hairdresser example, the first step involves giving away the first haircut free, then before they leave hand them a coupon to be redeemed in the next 60 days for a special offer for their next haircut. Then when they come back the second time do the same again with either the same offer or a different offer to attract them back to you and after that the majority will stay on as repeat clients.

There are countless other examples of this powerful strategy and I’m sure you get the concept.

Yours in success,

Aaron Parsons.

P.S. The Ultimate Entrepreneur Boot Camp is only a week away, only a few seats left, book yours now at:
http://www.TheUltimateEntrepreneurBootCamp.com

Take away selling is when people can identify how buying from you can benefit them, but it’s not easy for them to reach you. It’s like they can see it, but they can’t have it, which makes them want it more.

One of my clients who uses this strategy well is a farrier and in the farrier business it is unheard of to have to make an appointment every 6 weeks with the farrier. Well that’s exactly what my clients have done, they’ve essentially said if you want to do business with us this is how it has to be, which has helped position them at the top of their field.

Think about it, which farrier would you think is best, the one that you can call up today and get an appointment or the one that you have to book in regularly 6 weeks in advance.

Nobody wants to see the wise man at the bottom of the mountain, so position yourself at the top of the mountain.

What you’re essentially projecting is that they need to qualify in order for you to work with them.

Before the sale your prospect can see it, but can’t quite get their hands on it.

After the sale is when they get to see all and get full access to you.

Take way selling is extremely powerful from a psychological perspective. Everybody wants what they can’t have and also like to be a part of an exclusive club.

Yours in success,

Aaron Parsons.

P.S. The Ultimate Entrepreneur Boot Camp is almost here, there’s people coming from all over Australia and even some from New Zealand and the United States. Here’s your chance to discover the ‘Missing Link’ to your success… Secure your seat at: http://www.TheUltimateEntrepreneurBootCamp.com

Time your most priceless asset! It amazes me the amount of people who get blinded by the value of money and don’t think twice about wasting their precious time. The thing is once you spend your money it is quite easy to get back when you know how, but when you use a portion of your time it is gone forever.

Particularly in the field of entrepreneurial education that I have personally invested thousands of dollars in myself to fast track my learning curve. I still see countless people avoiding investing in an education package that will shave 10 years off their learning curve because of the financial investment, which is very cheap in most cases.

And the crazy thing is by the time they spend 10 years learning the slow expensive way, things will have changed and they will need to move on to something else.

The smart entrepreneurs don’t think twice about investing in themselves and one of the biggest benefits is if something happens and the money gets lost, those who’ve invested in their own knowledge will soon have the money back again because they know how to acquire it.

A great example about time management comes from a college professor; He sat a bowl on the desk in front of the class and filled it till it was piled up and overflowing with big rocks. He asked his class is the bowl full?

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