TheBusinessCommandos.com

Today we’re going to look at a major key to business success that very few businesses truly understand the power of, which is why don’t put much thought into.

The best business leaders totally embrace this, which results in them playing the game of business at a far superior level to everyone else.

My mentor shared this lesson with me in the early days and the truth is I never understood the significance of it at first and once again it revolves around doing things 180 degrees different to the vast majority. What we are talking about is… WHY.

What do most business owners focus on when starting a business?

In 95% of cases it is WHAT they do or HOW they do it… And that’s the message they communicate to their market place.

Where as the successful 5% minority start with WHY, they communicate their reason why to their market place. As leadership guru Simon Sinek from the US says – “people don’t buy what you do, they buy why you do it!”

Starting with why sure isn’t going to win everyone, but that’s a good thing. You don’t want everyone, you just want to attract those who believe what you believe. This is a total game changer… When you work with those who believe what you believe, they are easier to deal with, trust is established must faster and it is a true win-win with both of you heading in the same direction.

For example, why is Apple so successful? After all it’s just a computer company isn’t it? Apple doesn’t tell the market place WHAT it does – sell computers. Apple tells the market place WHY they do it or what they believe, Apple say; “We believe in challenging the status quo, we believe in thinking differently.”

And everything they do and take to the market place supports their WHY or vision or the reason they exist, depending on what language you want to use.

Apple have attracted a cult following, people will line up all night to get the latest innovation like with the IPod, IPhone, IPad, etc, etc… Apple have raving fans is a BIG way. Just think about the way Apple customers rave about their latest Apple gadget everywhere they go… That doesn’t happen with IBM.

There are so many benefits with clearly communicating your WHY, not only does it attract the ideal customers for you, but also the ideal team members to continue driving your business growth.

Virgin are another awesome example… Virgin have created a fun culture where people are happy to work for them even though they can get paid more working somewhere else. Virgin go into market places where a big player is taking advantage of the consumer and Virgin present themselves as the people’s hero – giving a great value for money option.

Virgin have a culture that people want to be a part of, internally as team members and externally as customers… They certainly don’t attract everyone, but they attract those who believe what they believe.

There’s another way in communicating what we’re talking about here and that is; “Create a cause, not just a business!” People achieve amazing things when working for a cause they truly believe in.

If you’ve spent time with me at one of my events you will already know how I emphasize the importance of tapping into a much bigger purpose than yourself. Most people focus on themselves when starting out, which is the weakest driver of all.

When you focus on a cause much bigger than you, that is when the magic happens. I’ve seen it time and time again in business and in the Special Forces, we are all capable of achieving amazingly great things when you tap into our reason WHY.

And here’s the cool thing with your WHY… You can’t fake it!

One of my mentor’s Paul Dunn helps me with being a better communicator and Paul taught me that most people communicate from the head, where as the best communicators come from the heart. As he says “You’ve got to shift from head to heart”

Telling people WHAT you do is coming from your HEAD.

Sharing your WHY with people is coming from your HEART.

When you find your WHY, it is infectious and has a magical effect on you and your team in pushing forward to serve your market place. This is a core focus in our all new business by design program and a key component to your strategic GAP MAP.

So what’s your reason WHY?

Start with your reason why and you will attract the right people to help you with the how and what and most importantly, you will attract the right customers for you.

In rapping up here’s our reason why, The Business Commandos exist to; “Challenge People to go Against The Grain to Join the Elite Entrepreneur Minority”

When it comes to getting what you want in business and making your dreams a reality there are a few time tested principles that need to be followed…

At events I drive home the importance of taking massive action and why 95% of people don’t get what they want is because they continue sitting on the fence or treading water if you like waiting for something magical to land in their lap.

MOVEMENT BEATS MEDITATION!

Massive action is an obvious necessity, however taking massive action without a strategy in place is ridiculous!!

There is one BIG thing almost everyone is missing in their quest for business and personal success…

My mentor shared this precious gift with me, this is the key to the vault, the combination to the lock that opened my eyes to what is possible in business when the steps are laid out in front of you…

Everyone knows where they are at right now and most know the goals they want to achieve, but the big missing link for almost everyone is a plan for achieving it or what I call a “GAP MAP”.

The Business Commandos Strategic GAP MAP is a BIG double sided map covering everything required to build an extremely successful business.

Most importantly it gives you the step-by-step actions to follow to build your business exactly the way you want it. Plus it keeps everyone in alignment crystal clear on where the business is going.

In the past this has been saved for my private clients and business partners only that invest $25,000 to $50,000 and more.

This highly profitable tool allows you to double, triple and even quadruple your business profits in the next 12 months alone and if you’re a start-up will explode you out of the blocks to hit the ground running for super fast growth.

For the first time ever I’m going to reveal The Business Commandos Strategic GAP MAP at a special event Business By Design Blueprint

Miss this at your peril.

If you want the unfair advantage over your competition, more time to enjoy life and much larger profits, then this is the event you just can’t afford to miss!

Oh and because this event has been sponsored, you can attend F*R*E*E. Just use your special access code “COMMANDO” when you register to secure your complimentary tickets.

Claim your seat now at: www.BusinessByDesignBlueprint.com

Your future is what you make it!

Best regards,

Aaron Parsons.

P.S. Be quick, this will be a sell out.

Secure your place now at: www.BusinessByDesignBlueprint.com

Remember to use your access code “COMMANDO” for FREE tickets.

At one of my boot camps recently I was sharing one of the simplest, but best success tips from my mentor with attendees and I will share it with you in just a moment…

First of all I want to highlight where most small business owners go wrong in running their business, as there’s a major difference in the way small business owners do things compared to their bigger counter-parts.

Most small business owners try to go it alone and operate like an island, where as all successful entrepreneurs and bigger businesses surround themselves with great people who are better than they are in most cases to rapidly take the business to the next level.

Another key distinction that separates successful entrepreneurs from the herd is they understand that their personal development never ends and that the best investment they will ever make is the investment they make in their own education, which allows them to cash in on it over and over and over again.

That’s why we run http://www.TheBusinessCommandosBootCamp.com click on the link to register and use access code “Mentor” for complimentary tickets.

Now the big lesson I got from my mentor when I was starting out and wanting things to happen fast was this… He said “The fastest way to get a specific result in business or anything is to find someone who has already achieved the result you want and model them”

Totally different to what we were taught at school and totally different to how 95% of people operate. May be another reason why 95% of people have no money and are destined to remain broke unless they change now.

The crazy thing is most entrepreneurs continue slogging it out the same way everyday hoping that it will miraculously all fall in to place someday.

Ouch… Good luck with that one!

At The Business Commandos Boot Camp I share my proven formula for business success that has been responsible for building 7 figure businesses and fast profit growth as high as 504% in as little as 5 months and all of the other success stories listed on the website… Check it out for yourself and register at http://www.TheBusinessCommandosBootCamp.com Use access code “Mentor” to secure your complimentary tickets. Be quick seats are limited!!

Plus you will learn the success secrets from our carefully selected team of experts so you have all you need to make more in the next 12 months than you did in the last 12 years.

When it comes to achieving your goals at the end of this year you will have one of two things;

REASON or RESULTS

The choice is yours.

Your future is what you make it!

Aaron Parsons.

P.S. There’s still a few seats left for http://www.TheBusinessCommandosBootCamp.com use access code “Mentor” when you register to claim your complimentary tickets now.

Today I have a big tip for you where most people get it wrong in business…

There are so many seminars, websites, books and programs out there today loading people up with more and more tactics… the result, people walk away all excited because they’ve learned all this new stuff…

…And a few days pass, then weeks pass and all of a sudden they find nothing has changed.

Have you ever thought about the reason why?

This is another key lesson I got from my time in the Special Forces… You see in the Commandos we did spend a lot of time working on different tactics to employ in certain situations, there’s no denying that.

And I believe it is important to be armed with a range of tactics at your disposal… But the BIG missing link for most people is STRATEGY!

Strategy is where Commandos excel!

We were drilled like you wouldn’t believe in the art of strategy and strategic thinking… Without an effective strategy, the best tactics in the world are totally useless!

Most people get obsessed about tactical details before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.

In the Commandos, before a mission for instance, countless hours were used focused purely on strategy… As our commander wisely put it, you must invest the time to craft a winning strategy, it’s the foundations of success and with an effective strategy everything else falls into place.

It is so true in business too.

A lot of people are running around today loading up with the latest and greatest marketing tactic and what they miss is the simple fact that without an effective strategy there tactics are worthless!

This is another important reason why you really need to get along to The Business Commandos Boot Camp where I pull back the curtain on Commando Strategy for business. Use access code “STRATEGY” when you register for complimentary tickets.

One of Jim Rohn’s great sayings was “Don’t wish it were easier, wish you were better”.

This is your invitation.

Your future is what you make it!

Aaron Parsons.

P.S. Bridge your potential and performance gap at: http://www.TheBusinessCommandosBootCamp.com Remember to use your special access code “STRATEGY” to claim your complimentary tickets.

To be successful in business or anything for that matter comes down to 2 critical factors;

Potential and Performance

Constant training and personal development is an essential for anyone serious about being successful, however as important as it is to continually increase your skill set, it only gives you the first critical component of success - Potential.

Your potential is what you are capable of achieving with your current knowledge and skills when you are operating at peak performance.

Performance is where most people fall down. There is no doubt about the importance of loading up with more knowledge to give you more potential, but unfortunately for most people they caught up in the never ending doom loop of chasing more and more knowledge without focusing on their performance.

If you’ve attended a lot of seminars and trainings before and haven’t improved your results, performance is the issue. Performance is where the rubber meets the road and while it’s all about taking massive action, the crucial component left out of most trainings is you must take the right action.

I see this common mistake too many times with entrepreneurs, they are working flat out with their head down and bum up, with the false belief that as long as they are busy they must be making progress, right? WRONG!!

Most entrepreneurs waste their days away working on the trivial $2 an hour tasks instead of the $1,000 an hour tasks.

Every successful person understands the importance of ongoing personal development to stay ahead of the pack… The missing piece of the puzzle for most people is fulfilling their potential and how they can overcome bottlenecks and barriers when they present themselves so they can operate unrestricted at full throttle where performance meets potential.

In my time training as a Commando in the Special Forces it was the same combination, where we constantly trained to further develop our skill set to give us an edge over our competitors on game day, this is the 1% effect all elite people focus on that I share at my business seminars.

The big thing I got out my Special Forces soldier training was how to operate at peak performance. Do you think the Australian Special Forces knows a bit about getting people to operate at peak performance and achieve amazing things? You bet they do! And I’m so grateful for that experience and even more grateful that I have that to pass on to budding entrepreneurs at my business events.

The great thing for you is you don’t have to go through Special Forces training to arm yourself with the all important Commando peak performance formula… Even better for you is you don’t have to wait for long to access them… Why? Because The Business Commandos Boot Camp is coming up very soon to arm you with everything you need to achieve your goals faster than you ever thought possible.

Check it out at: http://www.TheBusinessCommandosBootCamp.com

Use “Commando” as your special access code for your complimentary ticket.

Seats are limited, so head over to the website and register your place now.

Remember your future is what you make it!

That’s all for now.

Aaron Parsons.

P.S. Arm yourself with the tools to fulfill your potential and make this year your best year ever. Secure your complimentary ticket now at: http://www.TheBusinessCommandosBootCamp.com

Remember to use your access code “Commando”

Seats are limited, be quick!

Beware… The 5 minute experts are circling.

I’m sure you’ve experienced it, as there are so many business mentors, business coaches, many different people coaching and consultants out there today and some of them are very good at what they do.

However if you dig a little deeper with most to see if they have any substance behind them, experience or runs on the board, in most cases they fall dramatically short.

It reminds me of a business group I was once involved in for a few months, there were so many 5 minute experts getting around in this group spruiking how good they were and funny thing was they were so full of their own manufactured importance they would only talk to certain people…

And the most interesting part of it all was that most of these people had attended a couple of business seminars, read a couple of business books or completed a 2 week business coaching program and BINGO, they were the new expert on the block!

…And not scared to let everyone know about it I might add. 

5 minute experts are present in every industry, I’m sure you’ve seen them… right?

The crucial thing for us budding entrepreneurs is that we don’t fall victim to 5 minute experts… Can you imagine what could happen to your business and personal life if you took advice from one of them… Ouch!! Scary stuff.

I remember a small example for myself falling victim to an accountant who was playing out of his depth. It was only a small deal I took to him about 7 years ago and it cost me a little over $10,000 for his totally useless, totally wrong advice… And to rub salt into the wounds I paid him for his wrong advice. How embarrassing!!

The thing that we all need to take on board is that if you get the wrong advice for your business it will cost you big time!! Possibly even bankrupt you.

So beware and do your recon when consulting an expert to ensure they have the goods to get you your desired result. Look at what they’ve helped others achieve, their experience, credentials and what they’ve personally achieved.

A lot of business owners and entrepreneurs fall victim to their own “5 minute expert” thinking… I’ve seen it too many times where as soon as someone goes into business for themselves, they know everything there is to know about business.

Interesting thinking when you look at the most successful entrepreneurs in the world like Henry Ford, Richard Branson, Bill Gates, etc… They surround themselves with a team of experts.

I do the same myself and have invested hundreds of thousands of dollars in my own education and continue doing so today… It doesn’t matter who you are you can’t achieve great things by going it alone!!

Quite often I see employees falling into their own “5 minute expert” coma, as they see what the boss is doing and think they know better… Most don’t have the guts to take the entrepreneurship path and the ones that do quickly learn it’s not as easy as it looked when they were spectating.

Bottom line anyone can all fall for the “5 minute expert” thinking, but beware if you want to play a bigger game and go to a whole new level faster than you ever thought possible, you must seek the right advice, coaching and support.

Have you ever felt like you weren’t achieving the results that you know you are really capable of?

I know I’ve felt like that many times.

I was doing a motivational talk yesterday with a group of top performing sales people and one of the things we were talking about was the 4 minute mile…

See, before Roger Bannister broke the 4 minute mile barrier, everyone thought it was impossible to run the mile in 4 minutes or less… But when it was achieved all of a sudden many others starting running the mile in under 4 minutes.

Isn’t that interesting?

Sometimes we let ourselves be limited by our success thermostat… Meaning that if you’ve earned the same amount of money for the last few years like $100,000 for instance, you’re thermostat is set to that level.

Our mind is a very powerful thing, hey.

I’ll be the first to put my hand up and confess I’ve been affected by the success thermostat syndrome in the past… And I wasn’t even aware of it, as… “You don’t know what you don’t know!”

The BIG changes started happening for me when I began pouring the right fuel in… We are a lot like cars when you think about it, put in crap fuel and you get poor performance.

When I began reading all about others successes and attending countless seminars around the world pouring the high performance fuel into my mind, things rapidly began to change.

Much like the 4 minute mile syndrome I guess, all of a sudden when I seen and heard what others were achieving, I knew with the right guidance it was possible for me to do it too.

The result… My success thermostat limited me no longer… And my income continues to accelerate each year as I continue my own personal development and help others do the same.

This old saying rings so true;

“Rich people have big libraries, poor people have big TV’s”

I hope that helps, as I’m guessing like the rest of us you’ve got a bigger game to play.

Your future is what you make it!

Aaron Parsons.

Henry Ford was taken to court back in his day by the Washington Post for of all things being ignorant…

Ford took it all in his stride until he finally got sick of the two dollar questions being fired at him from the prosecutor and he stood up slammed his fist on the bench and said;
“Why on earth would I bother filling my head up full of useless information when on my desk I have a row of buttons that I can push anytime I require and have an expert give me the answer immediately?”

Henry Ford was a very successful person I’m sure you’d agree… Here’s the big thing; The row of buttons you and I have at our finger tips are more powerful than Henry Ford could have ever dreamed of. We have a much bigger advantage than him if armed with the right knowledge and acted upon.

There’s an army of over qualified experts all over the world ready and willing to work for you for as little as a few dollars per hour. Oh and did I mention that some of these people have multiple University degrees, they are very good at what they do.

If you require an information product, basically if you can think it and explain what you want they can make it for you.

“Be the general of the army, not a soldier in the trenches”

Before you look to outsource, first you must map your strategy so you can stop doing the two dollar an hour jobs and start focusing on where the real money is made.

Don’t fall for the head down bum up approach to business running around like a chook pecking the scraps off the ground, which is easy to get sucked into with no blueprint to follow.

To find out more and put yourself into the drivers seat to leverage this phenomenon join The Business Commandos Inner Circle at: http://www.TheBusinessCommandosInnerCircle.com

A Press Release About Us You May Be Interested In…

International award winning entrepreneur Aaron Parsons is gearing up for a major assault on Australia and New Zealand with a series of powerful workshops that will arm attendees with the secret weapons they need to rapidly grow their business and personal wealth.

Aaron, a successful entrepreneur with more than 20 years of business experience and a former member of Australia’s elite Special Forces, will be running six free two-hour Cashflow Commando workshops in October as part of his new book launch, starting in Adelaide on Tuesday, October 13.

“The Cashflow Commando workshops are intensive and aimed at small business owners and entrepreneurs - people who are serious about building their business, whether it be online or offline, and creating wealth to live the lifestyle they choose,” says Aaron.

“A lot of business owners are not taking the right approach, and because of that they’re in a position of weakness and at the mercy of somebody else or the economy for their future.

“A smarter way is to arm yourself with a Cashflow Commando education for life, so that you’re in total control.”

Workshop attendees will learn:

• The power secrets to get everything you want, faster than you ever thought possible.
• The Number 1 reason why 95% of business owners and entrepreneurs fail and will continue to struggle if they continue down the same path.
• How to build a profitable lead generation system to attract more business than you can handle.
• How to make money while you sleep with the internet.
• The three simple steps to grow your business profits by 61.75% within the next 30 days
• How to build a wildly successful offline or online business that works without you to live your dream lifestyle now, not some distant date in the future.

Aaron, who later this year will be launching his new book entitled “Cashflow Commando: How To Escape The 9 To 5 Prison Camp And Join The New Rich”, says the workshops will focus on the three keys to win in business today.

“Some of the components covered include, navigating from where you are now to where you want to be, exploding your profits with the ultimate cash flow formula and staying two steps ahead of the pack so that you’re constantly evolving and moving forward. In addition, the workshops are about optimisation, using the systems you’ve already put in place to get the maximum benefit out of the least effort.

“These events are about bringing the commando principles into business,” Aaron says. “If you continue operating like everyone else you’re effectively like a chicken, picking the scraps off the ground. Successful entrepreneurs apply the Henry Ford principle, sitting in the driver’s seat and pulling the levers so you’re in total control of your business. That’s the key for complete personal and financial freedom, so you don’t get sucked into the business and become a slave.”

The Cashflow Commando workshops will also be held in Perth (October 14^th), Melbourne (October 15^th), Brisbane (October 20^th), Sydney (October 21^st) and Auckland (October 22^nd).

To register, or for more information, go to www.CashflowCommando.com
(use promo code “Blog” to secure your FREE ticket)

The most valuable asset any business has, whether it be an online business or offline business is a database of people who are interested in what you have…

In fact it is really a database of people who you have developed a good relationship with who are interested in what you have to say and offer.

Building your database is an ongoing daily task, remember it’s all about building the relationship and staying in contact with your prospects so that you are their when they are ready to buy.

A good point to keep in mind when building your database is that each time you get a new addition to your database it is future income, now I’m not saying that you will sell to everyone that enters your database, however you will obviously sell to a percentage of your database.
So if you’re struggling to see the value in focusing on your database, just think of it as future revenue.

There are many different strategies you can use to build your database and let’s start with someone traditional offline business examples;

A good one for a traditional bricks and mortar business is to run an in-store competition where people enter their details into the draw to win a prize that can be something you’ve packaged up in house or you may even offer a holiday to gain more attention. This allows you to capture peoples details so you can stay in contact with them to build the relationship and send out special offers to generate more business.

Here’s an example from a café business I worked with;

Everyone who entered the café was invited to enter the draw to win a free lunch, which created street talk “Who said there’s no FREE lunches?” and was an effective marketing strategy in itself generating more clients.

With the details that were captured was the clients birthday, then every year just before their birthday we sent them an invite to come in for their free birthday cake that we had made specially for them. Now the key here was that how many people celebrate their birthday by themselves?

Yes these people would bring all of their friends and family, which sky rocketed the cafes sales… Then the café would also capture all of the extra peoples details and the whole thing just ‘Snowballed’ BIG time.

See how simple it can be to massively increase your sales - simple strategy, BIG results!! And a great example of the benefits in building your database.

For an online business you can simply use an auto-responder on your website to capture prospects details. To get a great cost effective auto-responder system go to www.autowebbusiness.com

Generally you will offer a free report, book or audio in exchange for your prospects details. The information that you are giving them should be good quality information to help them get what they want, as this is the first step of the relationship building process and if you help them get what they want then the law of reciprocity comes into play and most people will want to repay the favor.

The beauty of an auto-responders is that you can have it all set-up automatic, so that as soon as they enter their details the they will receive their FREE gift and also receive messages from you, even if it is just once per week with helpful information for them, which allows you to build the relationship and to ensure that you are there when they are ready to buy.

These messages can be all pre-written and entered into your auto-responder. Remember most people won’t be ready to buy on first contact and auto-responders are a great way to stay in touch without any extra investment of your time.

For an example of the auto-responder process just enter your details and claim your FREE gift we offer here on our website.

Auto-responders give you great leverage, do it once and get paid forever!